{"id":210127,"date":"2015-06-11T12:17:18","date_gmt":"2015-06-11T19:17:18","guid":{"rendered":"http:\/\/cxcafe.maritzcx.com\/lessons-from-the-moma-for-the-car-industry\/"},"modified":"2015-06-11T12:17:38","modified_gmt":"2015-06-11T19:17:38","slug":"lessons-from-the-moma-for-the-car-industry","status":"publish","type":"post","link":"https:\/\/customerthink.com\/lessons-from-the-moma-for-the-car-industry\/","title":{"rendered":"Lessons From the MoMA for The Car Industry"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">If you\u2019ve been to the Museum of Modern Art in New York, when you go in you pick up an audio device that allows you to key in the number of the painting you\u2019re looking at.\u00a0 You then stand back and listen to world class curators explain the Monet or Renoir or Pollock you\u2019re admiring.\u00a0 This is not unique to the MoMA but they\u2019ve taken it several steps further.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It engages you in the museum in a way that I have not seen elsewhere.\u00a0 And it provides a lesson for a truly enhanced customer experience.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The device tracks you through the museum and when you get home, the email link sent to you gives this message:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Thank you for visiting The Museum of Modern Art. We hope your visit was an inspiring one, and that you enjoyed using our new\u00a0MoMA\u00a0Audio+ mobile guide. Here is the link to your saved personal path, which allows you to continue your experience by revisiting and sharing your favorite artworks and content.<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">After hitting the link the visitor is presented with a dashboard providing information on:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">How long you spent at the museum (we spent 3 hours and 31 minutes)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The number of curator narratives you listened to (34)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">What % that represents of the total collection (3.3%)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The number of unique artists you looked at (24)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Your most viewed artist (Monet)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The number of years explored (82)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Your most explored year (1926)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The number of photos you took (45)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">It then provides a detailed timeline of all the works of art you looked at complete with the pictures and the very same audio commentary you listened to when you stood in front of the painting<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">What an amazing way to immerse a visitor in the museum experience.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In the auto industry, perhaps it\u2019s not too far a stretch to imagine something like this happening when customers enter the showroom.\u00a0 They\u2019re given a similar device that explains everything about the car they\u2019re looking at and everything about the dealership they need to know.\u00a0 You want to hear about the engine?\u00a0 Key in channel 7.\u00a0\u00a0 The suspension?\u00a0 Channel 4?\u00a0 How it compares to other cars in its class?\u00a0 Channel 9.\u00a0\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As the customer is about to leave, the salesperson collects the device, asks for the customer\u2019s email address (thereby facilitating an effective follow-up contact), and promptly sends off the link so the customer has a complete record of their visit, what they looked at, who they spoke with, why it was a good buy, and on and on.\u00a0 I think you get the idea.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Does it have legs?\u00a0 Let me know what you think.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Until next time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">@christravell<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CUXOIV_s-JI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been to the Museum of Modern Art in New York, when you go in you pick up an audio device that allows you to key in the number of the painting you\u2019re looking at.\u00a0 You then stand back and listen to world class curators explain the Monet or Renoir or Pollock you\u2019re admiring.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":7596,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,84],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/210127"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7596"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=210127"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/210127\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=210127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=210127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=210127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}