From the font size to color choice, your logo says a lot about your brand. Logos help to let customers within your target market identify your business from your competitors.<\/span><\/p>\n But throwing together a logo for the sake of having an identifier is a mistake that plenty of businesses make. A good logo not only helps consumers identify your company, it tells a story about your brand and industry. Does your logo need a makeover? Read on to find out:<\/p>\n You\u2019ll make a lot of mistakes as your business grows. And that\u2019s OK. Don\u2019t let your logo be one of them. Common mistakes like having different logos on different marketing materials like social platforms or business cards can easily be avoided.<\/p>\n Companies with a longstanding, recognizable logo that issue a redesign, like Gap or Animal Planet, for example, often find that their target market may disapprove of changes to the iconic logos<\/a>. Other mistakes, like using too many different fonts, copying existing logos and following short-lived trends should all be avoided, too. In today\u2019s digital age, creating a good logo is easy, which leads us to\u2026<\/p>\n You don\u2019t need to hire an army of creatives to design a good logo. You don\u2019t need a million-dollar marketing budget, either. With a little research and brainstorming, you\u2019ll be on your way to creating a winning logo.<\/p>\n Here are a few things you should keep in mind when designing your company logo; know your target market and audience, make sure it will work on paper and online, keep it simple and most importantly, make it memorable.<\/p>\n Small businesses and startups can draw inspiration from sites like Shutterstock<\/a>. Known for having millions of beautiful stock photos, video clips and music samplings, Shutterstock also has a wide range of vector images that can be purchased for a small fee and adapted to meet your marketing needs.<\/p>\nIs Your Logo Helping or Hurting Your Business?<\/h3>\n
How to Design a Good Logo<\/h3>\n