{"id":145077,"date":"2015-01-29T07:43:43","date_gmt":"2015-01-29T15:43:43","guid":{"rendered":"http:\/\/www.maritzcx.com\/mercedes-benz-bmw-better-customer-experience\/"},"modified":"2015-01-29T07:43:42","modified_gmt":"2015-01-29T15:43:42","slug":"mercedes-benz-bmw-and-a-better-customer-experience-2","status":"publish","type":"post","link":"https:\/\/customerthink.com\/mercedes-benz-bmw-and-a-better-customer-experience-2\/","title":{"rendered":"Mercedes-Benz &amp; BMW and A Better Customer Experience"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.autonews.com\/\" >Automotive News<\/a> World Congress is held just prior to the <a href=\"http:\/\/www.naias.com\/\" >NAIAS<\/a>\u00a0(Detroit Autoshow) and if you have a chance, you really need to go. \u00a0Great conference. Industry executives spoke\u00a0very candidly about the state of their business and what\u00a0they foresee for the industry in\u00a02015 and beyond. Amongst others, <a href=\"http:\/\/www.gm.com\/company\/corporate-officers\/mary-barra\" >Mary Barra<\/a>, <a href=\"http:\/\/media.chrysler.com\/newsrelease.do;jsessionid=AEE40CDCEA817F57775F4226FC48A1DD?&amp;id=8800&amp;mid=361\" >Sergio Marchionne<\/a>, <a href=\"https:\/\/media.ford.com\/content\/fordmedia\/fna\/us\/en\/people\/joe-hinrichs.html\" >Joe Henrichs<\/a>, and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Elon_Musk\" >Elon Musk<\/a> presented. Fascinating collection of executive talent.<\/p>\n<p>One of the common themes that kept rearing its head was the importance of the customer experience. Good for us since that\u2019s what we do, but two speakers in particular were noteworthy. <a href=\"http:\/\/www.bmwusa.com\/\" >BMW <\/a>and <a href=\"http:\/\/www.mbusa.com\/mercedes\/index\" >Mercedes-Benz<\/a> are doing some very innovative things with\u00a0their product genius (BMW) and product concierge (M-B) initiatives, driver experience centers, and pop-up stores (the picture on the home page is BMW\u2019s pop-up store in Berlin).<\/p>\n<p>Here\u2019s a few thoughts from the floor of the <a href=\"http:\/\/www.naias.com\/\" >NAIAS<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/zdkFZjrQQC4?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<p>Until next time.<\/p>\n<p>@christravell<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Automotive News World Congress is held just prior to the NAIAS\u00a0(Detroit Autoshow) and if you have a chance, you really need to go. \u00a0Great conference. Industry executives spoke\u00a0very candidly about the state of their business and what\u00a0they foresee for the industry in\u00a02015 and beyond. Amongst others, Mary Barra, Sergio Marchionne, Joe Henrichs, and Elon [&hellip;]<\/p>\n","protected":false},"author":7596,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,84],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/145077"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7596"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=145077"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/145077\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=145077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=145077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=145077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}