{"id":119213,"date":"2014-10-28T06:58:50","date_gmt":"2014-10-28T13:58:50","guid":{"rendered":"http:\/\/feedproxy.google.com\/~r\/nusparkmarketing\/sitU\/~3\/W91A7JtDl2U\/"},"modified":"2014-10-28T06:58:58","modified_gmt":"2014-10-28T13:58:58","slug":"10-customized-linkedin-communication-tactics-that-will-increase-response","status":"publish","type":"post","link":"https:\/\/customerthink.com\/10-customized-linkedin-communication-tactics-that-will-increase-response\/","title":{"rendered":"10 Customized LinkedIn Communication Tactics That Will Increase Response"},"content":{"rendered":"<p><a id=\"dd_start\" name=\"dd_start\"><\/a><\/p>\n<p><span class=\"c11\">Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren\u2019t using LinkedIn as part of your social media marketing strategy, you are missing out.<\/span><\/p>\n<p><span class=\"c5\"><a href=\"http:\/\/www.nusparkmarketing.com\/wp-content\/uploads\/2014\/10\/link.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7523\" src=\"http:\/\/www.nusparkmarketing.com\/wp-content\/uploads\/2014\/10\/link.jpg\" alt=\"link\" width=\"220\" height=\"185\" \/><\/a><\/span><\/p>\n<p><span class=\"c5\">LinkedIn is a great networking tool for building your business or your career. Like any tool, though, you have to learn how to use it in a way that optimizes its effectiveness. These ten tips will help you get the most out of your LinkedIn profile.<\/span><\/p>\n<p><span class=\"c5\"><strong>Your Profile<\/strong><\/span><\/p>\n<p><span class=\"c5\"><strong>1.Tune up your profile.<\/strong><\/span><\/p>\n<p><span class=\"c5\">Your profile is your first impression when you interact with other members and your brand should be strong throughout. It\u2019s the first thing people will see and the basis for any opinions that they form about you. A complete profile looks professional while an incomplete one screams amateur. As you tune up your profile, don\u2019t neglect these vital aspects.<\/span><\/p>\n<ul>\n<li><span class=\"c5\">Complete your profile \u2013 Be compelling and don\u2019t be afraid to think outside of the box. Let your profile reflect who you are or your company\u2019s persona.<\/span><\/li>\n<li><span class=\"c5\">Create a call to action \u2013 Find an area to not only include a call to action, but also make your contact information highly visible and keep it current.<\/span><\/li>\n<li><span class=\"c5\">Customize your URL \u2013 On LinkedIn you have to option to customize your URL; make sure you do it. Use your name or your company\u2019s name for a professional look.<\/span><\/li>\n<li><span class=\"c5\">Check your settings \u2013 Make sure your settings are \u201cnew customer friendly,\u201d meaning you don\u2019t have them set to private.<\/span><\/li>\n<li><span class=\"c5\">Update your resume \u2013 Keep it current and make absolutely certain it is free from errors.<\/span><\/li>\n<li><span class=\"c5\">Include work samples \u2013 You can also include white papers, news clippings, or other relevant material.<\/span><\/li>\n<li><span class=\"c5\">Use the tools \u2013 LinkedIn offers many different tools to make your experience easier and more productive, but not all tools are right for all businesses. Explore and find what works for you and your business.<\/span><\/li>\n<li><span class=\"c5\">Make connections \u2013 Don\u2019t make connections with people you don\u2019t know; LinkedIn will shut you down. Plus, it\u2019s just spammy. Ask your connections for introductions.<\/span><\/li>\n<li><span class=\"c5\">Watch your stats \u2013 Keep an eye on your stats. This will help you determine what\u2019s working and what needs work.<\/span><\/li>\n<\/ul>\n<p><span class=\"c5\"><strong>2.Use professional photographs.<\/strong> LinkedIn is geared toward professionals and networking. Put the photos of your kids, dog, and vacation on Facebook. Use professional business photos on LinkedIn.<\/span><\/p>\n<p><span class=\"c5\"><strong>3.Create a schedule to help you maintain consistency.<\/strong> Set a time every month or so to review your profile and update your information. One vital key to social media marketing is always showing current information.<\/span><\/p>\n<p><span class=\"c5\"><strong>4.Use your three free backlinks wisely.<\/strong> On every LinkedIn account there are three spaces for web links. LinkedIn leaves then open so Google can index them. Use them wisely by including your website, blog, and another social media account.<\/span><\/p>\n<p><span class=\"c5\"><strong>Your Connections<\/strong><\/span><\/p>\n<p><span class=\"c5\"><strong>5.Make connections<\/strong><\/span><\/p>\n<p><span class=\"c5\">Your connections are the reason you are using LinkedIn in the first place. Use these tips for finding and making new, relevant connections.<\/span><\/p>\n<ul>\n<li><span class=\"c5\">Use the built-in search feature<\/span><\/li>\n<li><span class=\"c5\">Use InMail<\/span><\/li>\n<li><span class=\"c5\">Ask a mutual connection to introduce you<\/span><\/li>\n<\/ul>\n<p><span class=\"c5\"><strong>6.Customize the connection request message.<\/strong> Don\u2019t use LinkedIn\u2019s standard connection request message. Make it your own and make it personal.<\/span><\/p>\n<p><span class=\"c5\"><strong>7.Give recommendations.<\/strong> Social media marketing is about relationships. Recommendations help to build relationships and you can get a lot of mileage from that feature.<\/span><\/p>\n<p><span class=\"c5\"><strong>Your Service<\/strong><\/span><\/p>\n<p><span class=\"c5\"><strong>8.Invest in at least the basic level premium service.<\/strong> There are valuable tools that come with the paid service that you can\u2019t get with a free account. This are essential if you are serious about networking or want to make sales connections.<\/span><\/p>\n<p><span class=\"c5\"><strong>9.Utilize the groups feature.<\/strong> You can fine tune your social media marketing by using the groups feature. Join relevant groups and create your own. Then engage with other group members, network, and build relationships.<\/span><\/p>\n<p><span class=\"c5\"><strong>10.Share interesting content from your website, blog, and relevant sources.<\/strong> Sharing information on your LinkedIn profile not only keeps it active, it also attracts people to your profile. Providing information that is relevant to your target audience will draw them in and keep them coming to you. Share posts from your blog, information on your website, and articles that are related to your business or niche.<\/span><\/p>\n<p><span class=\"c5\">Social media marketing requires time and energy, but the pay-off is well worth it. Treat your social media accounts like you do your website, blog, and business cards. The more attention you give them by keeping them current and optimized, the better job they do for you. LinkedIn is one of the most powerful tools available to network, grow your business, and reach customers. It\u2019s well worth investing the time, energy, and money to tune it up and make it work for you.<\/span><\/p>\n<p><a id=\"dd_end\" name=\"dd_end\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren\u2019t using LinkedIn as part of your social media marketing strategy, you are missing [&hellip;]<\/p>\n","protected":false},"author":7199,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,101],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/119213"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7199"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=119213"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/119213\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=119213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=119213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=119213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}