\n
Tip<\/strong>: You\u2019ll get more survey responses if you make it easy for people to respond.<\/p>\nHere\u2019s the survey invitation. There\u2019s no QR code and the survey site itself isn\u2019t optimized for mobile, so guests are discouraged from completing the survey on their smart phones.<\/p>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n\t\t\t\t\t
<\/noscript> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n\n
\n
Tip:\u00a0<\/strong>Don\u2019t bother your customer with questions you should already know the answer to.<\/p>\nThe survey asks a lot of questions that could easily be tied to the survey code or a customized survey link. Examples include the store, date visited, and the time of day. Each of these questions are on a separate screen which makes the survey even more tedious.\u00a0<\/p>\n
So far, we’re at 8 screens<\/strong>:<\/p>\n<\/div>\n<\/div>\n\n
\n
\n
\n
\n\t\t\t\t\t
<\/noscript> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n\n
\n
Tip:\u00a0<\/strong>An annoyingly long survey will remind customers how annoyed they were already.<\/p>\nThis survey is tedious! Customers don\u2019t have the opportunity to share any feedback until they reach the 15th screen<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n
\n
\n
\n
\n\t\t\t\t\t
<\/noscript> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n\n
\n
Tip:\u00a0<\/strong>Cut out extra questions and give customers a comment box instead.\u00a0<\/p>\nThe survey also assumes it knows what\u2019s driving customer dissatisfaction. The question in screen 15 (above) asks customers to provide an overall rating. The question in the screen below (screen #19<\/strong> in the survey!) presumes to know what might drive customer satisfaction.<\/p>\nThe danger is these questions might be irrelevant to the customer, but they’re required to complete the survey.<\/p>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n\t\t\t\t\t
<\/noscript> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n\n
\n
Tip:\u00a0<\/strong>Keep questions to a minimum by avoiding repetition.<\/p>\nBy now, the questions are starting to get repetitive. Didn\u2019t someone in marketing check this survey before giving it the green light?<\/p>\n
Here’s the question on Screen 15<\/strong>:<\/p>\nOverall, compared to your expectations of what a restaurant can and should be, how would you rate your experience at Buffalo Wild Wings?<\/p><\/blockquote>\n
Here’s the question on Screen 26<\/strong>:<\/p>\nCompared to your expectations of what a restaurant can and should be, how would you rate the Buffalo Wild Rings you visited on providing you with the “ultimate social experience for sports fans in your community?”<\/p><\/blockquote>\n