{"id":115562,"date":"2014-09-16T19:29:00","date_gmt":"2014-09-17T02:29:00","guid":{"rendered":"http:\/\/www.toistersolutions.com\/blog\/2014\/9\/15\/anatomy-of-a-lousy-survey"},"modified":"2014-09-16T19:29:40","modified_gmt":"2014-09-17T02:29:40","slug":"anatomy-of-a-lousy-survey","status":"publish","type":"post","link":"https:\/\/customerthink.com\/anatomy-of-a-lousy-survey\/","title":{"rendered":"Anatomy of a Lousy Survey"},"content":{"rendered":"
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This blog has spent a lot of time on surveys lately.\u00a0<\/span><\/p>\n

There’s a post on how to write a great survey<\/a> with just three questions. There\u2019s another post on five ways to capture VOC data without a survey<\/a>. You can even read about five signs<\/a> your survey may be missing the point.<\/p>\n

This post focuses on that last topic by giving you a detailed breakdown of a lousy customer service survey from Buffalo Wild Wings.<\/p>\n<\/div>\n<\/div>\n

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Tip<\/strong>: You\u2019ll get more survey responses if you make it easy for people to respond.<\/p>\n

Here\u2019s the survey invitation. There\u2019s no QR code and the survey site itself isn\u2019t optimized for mobile, so guests are discouraged from completing the survey on their smart phones.<\/p>\n<\/div>\n<\/div>\n

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