Beloved companies begin with a notion, an idea fueled by passion about their greater purpose for improving customers\u2019 lives.\u00a0It doesn\u2019t matter if they are selling electronics or food, or saving lives; conviction helps them stay the course. Even in the face of sacrifice and (yes, sometimes) pain, beloved companies press on for customers. They persevere until they get it right.<\/p>\n
Clarity of purpose binds everyone together and moves the company toward a common goal. Companies are able to resist the pull of \u201cnormal\u201d business practices to create a powerful human connection with their customers.<\/p>\n
People respond to a lightning rod message that will give meaning to their work. \u00a0The clearer the purpose, the better the results will be.<\/p>\n
Leaders need to be perfectly clear on where the company is headed.<\/p>\n
A mentor once quoted Benjamin Franklin to me when he said: \u201cI would have written you a one page letter if I had the time, but instead here are three.\u201d It takes longer to crystallize your thoughts into meaning that can be delivered simply. It means that you have processed your intentions down to their critical points.<\/p>\n
Take \u00a0the time to write that one-pager for your company.<\/strong> \u00a0They\u2019ll thank you for it. And you\u2019ll get a return from that investment in saved time, saved resources and course corrections.<\/p>\n Do you have the all information you need to clarify your thoughts? Beloved companies begin with a notion, an idea fueled by passion about their greater purpose for improving customers\u2019 lives.\u00a0It doesn\u2019t matter if they are selling electronics or food, or saving lives; conviction helps them stay the course. Even in the face of sacrifice and (yes, sometimes) pain, beloved companies press on for customers. They persevere […]<\/p>\n","protected":false},"author":6486,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,98],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/113379"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6486"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=113379"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/113379\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=113379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=113379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=113379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Connecting the Five CX Competencies<\/a>
Where is the CX Influencer Strength?<\/a>
Memory Creation is the Currency of Your Brand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"