{"id":112790,"date":"2014-08-19T07:49:30","date_gmt":"2014-08-19T14:49:30","guid":{"rendered":"http:\/\/keepingithuman.com\/everybody-writes-podcast-ann-handley\/"},"modified":"2014-08-19T07:50:09","modified_gmt":"2014-08-19T14:50:09","slug":"everybody-writes-my-podcast-with-ann-handley","status":"publish","type":"post","link":"https:\/\/customerthink.com\/everybody-writes-my-podcast-with-ann-handley\/","title":{"rendered":"Everybody Writes: My Podcast with Ann Handley"},"content":{"rendered":"<div id=\"attachment_6259\" class=\"wp-caption alignnone c1\" readability=\"32\"><a href=\"http:\/\/keepingithuman.com\/wp-content\/uploads\/2014\/08\/everybody-writes.jpg\"><img src=\"http:\/\/keepingithuman.com\/wp-content\/uploads\/2014\/08\/everybody-writes.jpg\" alt=\"Everybody Writes by Ann Handley\" width=\"205\" height=\"277\" class=\"size-full wp-image-6259\"\/><\/a>\r\n<p class=\"wp-caption-text\">Everybody Writes by Ann Handley<\/p>\r\n<\/div>\r\n<h3>Everybody Writes<\/h3>\r\n<p>I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, <em>Everybody Writes<\/em>. One of my favorite content peeps, Ann is always fun to talk to. In this episode, we chatted about content, writing and some things brands need to do differently. And, of course, we had to talk about her new little writing house (she has a little Thoreau-like getaway in her backyard) \u2013 an item that just made my honey-do (or at least \u2018honey-want\u2019) list.<\/p>\r\n<p>Plus, a half-hour goes by really fast. As we discussed, writing is the cornerstone of a great content strategy. With the rise of visual marketing (yes, that\u2019s important, too), it\u2019s important to remember that words are currency and they aren\u2019t going anywhere. In fact, I think they matter more than ever. That\u2019s why content marketers have to make them count in order to really connect with customers.<\/p>\r\n<p>To check out more about the book, visit www.everybodywrites.com. You can even get goodies when you pre-order.<\/p>\r\n<p><a href=\"http:\/\/www.twitter.com\/kathyklotzguest\/\" title=\"Follow Kathy\" >Follow Kathy<\/a><br \/><a href=\"http:\/\/www.twitter.com\/annhandley\" title=\"Follow Ann\" ><br \/>Follow Ann<\/a><\/p>\r\n<h3>Key Thoughts From the Podcast<\/h3>\r\n<p><strong><br \/>1. Pathological empathy.<\/strong> You need to have empathy for your customer and that has to be the center of your content strategy. Ann spends some time in the book on this.<\/p>\r\n<p><strong>2. Personability matters.<\/strong> In b2b, it\u2019s hard to get personal and that may not be appropriate. Yet, everyone can be more personable in their content.<br \/><strong><br \/>3. Own your voice.<\/strong> One of the most important things you can do to stand out and put your stamp on your content is to cultivate your voice and perspective. Ann mentions the litmus test of being able to pick your content out of a lineup. Can your customers tell you apart? The lineup test is a great one.<\/p>\r\n<p>Want more great stuff? Listen to the podcast.<\/p>\r\n<h3>Everybody Writes Podcast<\/h3>\r\n\r\n\r\n<p>How do you create great content? What\u2019s one thing you got from the podcast? Let me know in the comments.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content peeps, Ann is always fun to talk to. In this episode, we chatted about content, writing and some things brands need to [&hellip;]<\/p>\n","protected":false},"author":7336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,36],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/112790"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7336"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=112790"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/112790\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=112790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=112790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=112790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}