{"id":110704,"date":"2014-07-29T21:53:06","date_gmt":"2014-07-30T04:53:06","guid":{"rendered":"http:\/\/louisfoong.com\/cmo-spotlight-blair-christie-svp-and-cmo-cisco\/"},"modified":"2014-07-29T21:54:16","modified_gmt":"2014-07-30T04:54:16","slug":"cmo-spotlight-blair-christie-svp-and-cmo-cisco","status":"publish","type":"post","link":"https:\/\/customerthink.com\/cmo-spotlight-blair-christie-svp-and-cmo-cisco\/","title":{"rendered":"CMO Spotlight: Blair Christie, SVP and CMO, Cisco"},"content":{"rendered":"\r\n
Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair\u2019s perspective on \u201c<\/em>the intelligent connection of people, processes, data and things\u201d<\/em>. Christie leads Cisco\u2019s rebranding campaign on the \u201cInternet of Everything\u201d (IoE)<\/a>.<\/p>\r\n In a recent interview, Blair reminds marketers that technology has made it amazingly simple to \u2018contact\u2019 people but it is even more challenging now than ever before to truly \u2018connect\u2019 with people and build relationships. This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. The way to take advantage of IoE, says Blair, is to increase efficiencies and create better customer experiences.<\/p>\r\n Interestingly, according to Cisco\u2019s\u00a0 \u201cInternet of Everything Value Index Tool\u201d, the price tag on the opportunities of connecting the 99.9 percent of the people who aren\u2019t online globally is 14.4 trillion. Take a look at the Top Ten Insights from Cisco\u2019s IoE Survey<\/a>.<\/p>\r\n 10 Ways to Improve B2B Marketing and Create Greater Value \u00a0<\/strong><\/p>\r\n I have been observing Blair Christie\u2019s handling of Cisco\u2019s unique global marketing and communications campaign as well as following her writing and interviews online. Here are the top 10 tips from this dynamic CMO for the B2B marketing community on ways to create more value for our customers and our organizations.<\/p>\r\n I hope you are enjoying this series spotlighting CMOs and the valuable lessons they share with B2B marketers. I look forward to your comments. Feel free to leave me a comment. You can also\u00a0<\/em><\/strong>email<\/em><\/strong><\/a> or call me, Louis Foong, at (905) 709-3827.<\/em><\/strong>\u00a0 \u00a0\u00a0<\/em><\/strong><\/p>\r\n\r\n\r\n Image: PRWeek.com<\/em><\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":" Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair\u2019s perspective on \u201cthe intelligent connection of people, processes, data and things\u201d. Christie leads Cisco\u2019s rebranding campaign on the \u201cInternet of Everything\u201d (IoE). In a recent interview, Blair […]<\/p>\n","protected":false},"author":7081,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,36],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/110704"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7081"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=110704"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/110704\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=110704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=110704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=110704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}