Welcome to the world of 2023, where customers have endless options and limited patience. <\/p>\n
In this fast-paced digital era, businesses constantly strive to provide a frictionless customer experience<\/a> to stand out. Admittedly, making the entire customer journey as effortless and delightful as feasible is an aspect of creating a frictionless customer experience. <\/p>\n Increased customer pleasure, loyalty, and, ultimately, corporate success are the objectives of a seamless customer experience.<\/p>\n And where does it start?<\/p>\n Studies<\/a> show that 81% of customers’ buying journeys start with online research. Further, 91%<\/a> of the customers prefer visual and interactive content for their product research.<\/p>\n That’s where explainer videos walk into this story.<\/p>\n Explainer videos can be a potent tool for companies offering customers a seamless experience, as they are:<\/p>\n These videos can assist organizations in streamlining the customer journey<\/a> and lowering the friction consumers encounter when interacting with their brand by presenting clear, succinct information in an easy-to-digest style.<\/p>\n Let’s dig deeper.<\/p>\n Technically, an explainer video<\/a> is a short and engaging animated video that explains the features, benefits, or uses of a product, service, or concept. It is typically used to introduce new ideas to audiences in an easy-to-understand format.<\/p>\n Although explainer videos can be any length, they typically last one to three minutes. They can be produced in various ways, including whiteboard animations, 2D or 3D animations, and live-action and animated videos.<\/p>\n We all know that no brand is immune to consumer needs for digital involvement. That\u2019s why delivering an enhanced buying experience through rich visual content is the bottom-line requirement now.<\/p>\n And explainer videos are thus effective because they use visual storytelling techniques like motion graphics and animation to convey complex information.<\/p>\n Admittedly, in many ways.<\/p>\n An explainer video can be your most outstanding salesperson, as it can effortlessly do these things: <\/p>\n And all of these start with customer needs and buying journeys.<\/p>\n If finding customer pain points in their buying journey is vital to any visual marketing campaign<\/a>, then only throwing rich visual content at your customers won\u2019t break the ice. Brands should analyze the criticality of the information shared with customers throughout their buying journey.<\/p>\n At any stage, if you give them less information than they need – you lose them.<\/p>\n If you give more information than they need at any stage, it becomes complex for them. You lose them again.<\/p>\n This may look like a paradox, but it\u2019s not. <\/p>\n You need to research and analyze what information your customers need. How much of it do they need? At what point might they need that piece of information?<\/p>\n Now, when 90% of modern buyers<\/a> very much like to see videos from brands for their buying decisions, the brands must design explainer videos to communicate the right thing at the right time to the customers.<\/p>\n This is the best part of the story.<\/p>\n So, how do you start creating explainer videos that are perfect for your brand? <\/p>\n Consider these:<\/p>\n Remember, creating the right explainer video wins half the battle.<\/p>\n Dropbox\u2019s<\/a> explainer video is nicknamed – the $48,000,000 video. Dropbox raised that amount of funding through its single explainer video. The magic is that any explainer video has the power to relate to a diverse segment of the audience in no time.<\/p>\n\n
So, what\u2019s an explainer video?<\/h3>\n
So, how can explainer videos create a frictionless customer experience?<\/h3>\n
\n
Best Practices for Creating Frictionless Customer Experience with Explainer Videos<\/h3>\n
\n
Here are some examples of companies that use explainer videos to create a frictionless customer experience:<\/h3>\n