{"id":1029867,"date":"2023-01-26T23:33:15","date_gmt":"2023-01-27T07:33:15","guid":{"rendered":"https:\/\/customerthink.com\/?p=1029867"},"modified":"2023-01-26T23:34:52","modified_gmt":"2023-01-27T07:34:52","slug":"the-importance-of-disruption","status":"publish","type":"post","link":"https:\/\/customerthink.com\/the-importance-of-disruption\/","title":{"rendered":"The Importance of Disruption"},"content":{"rendered":"

I was once fired from a Speaker\u2019s Bureau for posing this question to the audience:
\nWhy aren\u2019t you closing all the sales you deserve to close?<\/p>\n

\u201cYou\u2019re too provocative! No one wants to hear from a disruptor!\u201d was the reason.<\/p>\n

When speaking with a friend recently I referred to myself as a\u00a0Breakthrough Disruptor.<\/a>\u00a0\u201cDon\u2019t call yourself a disruptor! No one wants disruption!\u201d he said.<\/p>\n

Can these folks be right? Haven\u2019t all new ideas been disruptions? Certainly so much of what seems standard today was initially a breakthrough disruption: our phones and computers, plastics \u2013 even knives! Why would disruption be a bad thing? How else can change happen?<\/p>\n

DISRUPTION IS NECESSARY<\/p>\n

I believe there are several business practices sorely in need of disruption.<\/p>\n