{"id":1025012,"date":"2022-09-29T21:11:36","date_gmt":"2022-09-30T04:11:36","guid":{"rendered":"http:\/\/customerthink.com\/?p=1025012"},"modified":"2022-09-29T21:11:36","modified_gmt":"2022-09-30T04:11:36","slug":"6-smart-ways-to-recycle-your-best-blog-posts","status":"publish","type":"post","link":"https:\/\/customerthink.com\/6-smart-ways-to-recycle-your-best-blog-posts\/","title":{"rendered":"6 Smart Ways to Recycle Your Best Blog Posts"},"content":{"rendered":"
Are you looking for a way to breathe life into your content marketing strategy? Do you struggle to come up with new topics and ways to engage with your audience? <\/p>\n
If so, you\u2019re in the right place. <\/p>\n
Content recycling, also called content repurposing, is an extremely effective strategy that you can use to amplify content that\u2019s already on your website. As an added benefit, content recycling can help you get more value from new posts.<\/p>\n
Believe it or not, 60%<\/a> of marketers say they recycle their content 2-5 times. As a result, they are able to connect with prospects while keeping existing customers invested in their brand. <\/p>\n If you\u2019re not using content recycling to grow your business, you\u2019re missing out on crucial opportunities to interact with users through email, social media, and your website. <\/p>\n Today, I\u2019m going to share 6 smart ways you can start repurposing your best blog posts and take your content marketing to the next level. <\/p>\n Are you ready? Let\u2019s get started! <\/p>\n One of the best ways to recycle existing blog posts is to compile your top articles into attractive lead magnets. Lead magnets<\/a> are unique pieces of content only available to people who take a specific action, which usually involves subscribing to an email list. <\/p>\n A well-placed lead magnet can help you grow your email list<\/a>, connect with potential customers, and secure more sales. People will often sign up for emails from a company long before they consider buying a product or service. If you impress new visitors with a value-packed lead magnet, many users will continue engaging with your brand long after their first encounter. <\/p>\n -Examples of lead magnets include: Odds are, there\u2019s plenty of helpful information packed into your most popular blog posts that would make a great choice for a lead magnet. For example, you could take blog posts focusing on statistics and create a highly engaging infographic. <\/p>\n You have plenty of options to choose from based on your existing content, resources, and industry. Explore your options and find clever ways to turn readers into subscribers by compiling your best content into lead magnets. <\/p>\n YouTube is also the perfect place to recycle popular content from your website. For starters, over 2 billion<\/a> people visit YouTube monthly. Add the fact that the average person watches 100 minutes<\/a> of video on YouTube daily, and it\u2019s easy to see why this social platform is the preferred way to repurpose content. <\/p>\n When turning your writing into videos, consider the main points of each article. Ask yourself the following questions: These three questions will help you extract the key ideas in your content, which will lead to engaging, entertaining, and helpful videos. <\/p>\n When it comes to how you market your YouTube channel, the possibilities are endless. You\u2019ll want to think about your audience size, organic reach, and the topics that matter most to your readers. One thing\u2019s for sure; video marketing is a helpful strategy that can help you grow your business. A whopping 87%<\/a> of video marketers say their hard work significantly boosted website traffic.<\/p>\n Publishing online courses based on existing content is a great way to build rapport with your audience and open up a new revenue stream. Research shows that the learning management software (LMS) market is worth over $14.43 billion<\/a>, with that number increasing year over year. <\/p>\n It\u2019s worth mentioning that you shouldn\u2019t simply repeat everything in your articles and sell it as an online course<\/a>. Instead, your base content should act as a framework for your lessons. <\/p>\n For instance, if your most popular posts are all based on email marketing, you can bet that this would be an excellent topic for prospects and existing customers. Beyond going over the basics you already covered in your article, you should also provide step-by-step guides and downloadable tools that make grasping your lessons more approachable and exciting. <\/p>\n If you\u2019re not sure if a full-fledged online course is right for you, consider creating a few beginner lessons and gathering feedback from participants. You\u2019ll quickly learn what works and where you can improve in the future. <\/p>\n If you\u2019re interested in building an audience on social media platforms like LinkedIn, Facebook, and Twitter, webinars can help. Instead of writing a script from scratch, you can reference your best blog posts and pick out the key points you want readers to know. <\/p>\n This type of repurposing can save you a ton of time and energy, especially if you want to make webinars a regular part of your marketing strategy. <\/p>\n You can get more value from your webinars if you include interactive elements in your presentation. Research shows that 91%<\/a> of shoppers are looking for brands offering more interactive experiences. <\/p>\n For example, at the end of each webinar, we stick around and answer questions for at least half an hour. Believe it or not, this little bit of extra effort can help you turn attendees into dedicated customers. <\/p>\n I suggest using your on-site analytics and social media surveys to discover impactful topics for your audience. Use this data and existing blog posts to create and host eye-catching webinars. <\/p>\nCompile Top Posts into Lead Magnets<\/h2>\n
\n-Infographics
\n-eBooks
\n-Checklists or ultimate guides
\n-Access to exclusive videos<\/p>\nCreate Clickable Videos for YouTube<\/h2>\n
\n-How does this article help our audience?
\n-What are the main takeaways from the post?
\n-Can I drive points home with visual examples? <\/p>\nBuild an Online Course<\/h2>\n
Host Interactive Webinars<\/h2>\n
Highlight Key Points in Social Media Threads<\/h2>\n