Achieving a high level of customer satisfaction requires providing customers with positive, helpful interactions with support team members. Of all the ways to generate a satisfied customer base, this is one of the most important.<\/p>\n
Positive, helpful interactions with your support team are crucial because it sets the tone for your customer relationships. The moment a customer interacts with your support team, they\u2019re going to associate that experience with your company. If that experience is positive, they\u2019ll feel positively about your brand. However, if that experience is negative, they\u2019ll see that as a reflection of your brand.<\/p>\n
When your goal is to increase customer satisfaction, there are hundreds of small things you can change. However, there\u2019s something you may not have considered: employee recognition.<\/p>\n
Recognition has the power to bring out the best in your staff members. When employees feel recognized, they\u2019re more likely to do their best and represent your company in a positive manner, and as a result, your customers will benefit.<\/p>\n
While 89% of employees say positive feedback is their biggest motivation<\/a>, only 39% receive any feedback at all; positive or negative. If your workers aren\u2019t getting any feedback or they\u2019re only getting negative feedback, it\u2019s going to affect their performance.<\/p>\n For example, say a customer wants to process a return. A worker who feels unappreciated might make that customer feel like it\u2019s a burden to help them with their return. On the other hand, an employee who feels appreciated will make them feel like it\u2019s no big deal and they\u2019re happy to help.<\/p>\n You want every customer interaction to feel light and easy. As one example, easy returns will help you keep more customers long-term even when a particular product doesn\u2019t work out for them.<\/p>\n There are several ways to recognize your employees, and these are the most common:<\/p>\n All of these forms of recognition are effective and you can use them all periodically to make a cumulative impact.<\/p>\n Employees want to feel like their work makes a difference, that what they\u2019re doing serves a purpose. When you recognize your staff, they feel that sense of purpose. People are more likely to do their best when they feel like what they\u2019re doing matters.<\/p>\n For example, a purpose-driven customer support team will take on the responsibility of making sure each customer is satisfied, not because it\u2019s their job, but because they really feel it\u2019s their purpose. When this happens, your customers will receive outstanding support.<\/p>\nHow to recognize your employees<\/h2>\n
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Recognition creates a feeling of purpose<\/h2>\n
Happy employees create happy customers<\/h2>\n