{"id":1018344,"date":"2022-05-29T21:00:31","date_gmt":"2022-05-30T04:00:31","guid":{"rendered":"https:\/\/spearmarketing.com\/blog\/?p=6123"},"modified":"2022-05-29T21:04:06","modified_gmt":"2022-05-30T04:04:06","slug":"respect-the-funnel-why-b2b-marketers-cant-shortcut-the-buyer-journey","status":"publish","type":"post","link":"https:\/\/customerthink.com\/respect-the-funnel-why-b2b-marketers-cant-shortcut-the-buyer-journey\/","title":{"rendered":"Respect the Funnel: Why B2B Marketers Can\u2019t Shortcut the Buyer Journey"},"content":{"rendered":"
It\u2019s a truism in B2B marketing that every buyer journey is unique and different, but, even then, and especially in the B2B tech space, almost every buyer progresses through 3 basic stages:<\/p>
1. awareness <\/strong>\u2013 becomes aware of the category, solution, or the problem it solves (Models vary \u2013 some add \u201cretention\u201d or \u201cloyalty\u201d as a fourth stage.)<\/p>
2. consideration <\/strong>\u2013 defines a need and researches\/considers potential vendors\/solutions
3. decision <\/strong>\u2013 chooses which product\/solution to purchase<\/p>