{"id":1012970,"date":"2022-03-11T11:21:34","date_gmt":"2022-03-11T19:21:34","guid":{"rendered":"http:\/\/customerthink.com\/?p=1012970"},"modified":"2022-03-11T11:21:34","modified_gmt":"2022-03-11T19:21:34","slug":"understanding-the-new-consumer-journey","status":"publish","type":"post","link":"https:\/\/customerthink.com\/understanding-the-new-consumer-journey\/","title":{"rendered":"Understanding the New Consumer Journey"},"content":{"rendered":"
\nWhen you need a new TV, what\u2019s the process you take to buy one? First, you\u2019ll probably grab your phone or tablet and begin researching different brands and models to decide what kind of TV you want. Then, you start browsing various retailer sites to see where the best deal is. Finally, you find the best deal, and you\u2019re ready to buy, either online or in-store. <\/p>\n
This scenario is just one example of the modern consumer journey. Consumers are in control from beginning to end. They\u2019re gathering information, weighing their options and deciding where they want to buy from \u2014 most of which is done mostly online. This is a far cry from the days when consumers solely relied on outside sources to learn about products and make purchase decisions \u2014 such as what they saw in a commercial or what a store associate told them. Instead, today\u2019s consumers are more informed and more demanding than ever before, and it\u2019s transformed how they shop. <\/p>\n