{"id":100985,"date":"2014-04-27T10:05:06","date_gmt":"2014-04-27T17:05:06","guid":{"rendered":"http:\/\/www.greatorpoor.com\/index.php\/item\/626-sales-through-service-issue-20-what-is-the-problem-with-selling?"},"modified":"2014-04-27T10:19:28","modified_gmt":"2014-04-27T17:19:28","slug":"sales-through-service-issue-20-what-is-the-problem-with-selling","status":"publish","type":"post","link":"https:\/\/customerthink.com\/sales-through-service-issue-20-what-is-the-problem-with-selling\/","title":{"rendered":"Sales through Service- Issue 20- What is the problem with selling?"},"content":{"rendered":"<p><span class=\"c19\"><strong><\/strong><strong>Part 22 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you&#8217;re so &#8216;great&#8217;!) by Guy Arnold<\/strong><\/span><\/p>\n<p class=\"c20\"><span class=\"c19\"><strong><\/strong><strong>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<\/strong><\/span><\/p>\n<p class=\"c20\"><span class=\"c22\"><strong class=\"c21\">Issue Number 20- What is the Problem with Selling?<\/strong><\/span><\/p>\n<p><span class=\"c19\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span class=\"c19\">We all like to buy and we all like to be treated well \u2026 yet, so often people say that they don\u2019t like selling, or feel embarrassed when asked to \u2018sell\u2019 or recommend things.<\/span><\/p>\n<p><span class=\"c23\">I came to write this book by the back door so to speak: whilst I have experienced some real success in selling throughout my career, I have never seen myself as a great \u2018seller\u2019 \u2026 I have always seen myself as more of an expert in \u2018customer experience\u2019.<\/span><\/p>\n<p><span class=\"c19\"><span class=\"c24\">Then it occurred to me that<\/span> <strong class=\"c21\">selling and customer experience are in fact the same thing:<\/strong><\/span><\/p>\n<ul>\n<li><span class=\"c19\">the whole point of great customer experience is to sell more<\/span><\/li>\n<li><span class=\"c19\">the great salespeople always get results by treating the customer excellently, and focusing obsessively on the customer\u2019s needs<\/span><\/li>\n<\/ul>\n<p><span class=\"c19\">I have already written a book on customer service (actually I like to call it \u2018customer experience\u2019, as customers act on their experience \u2026 not your service!), called \u2018Great or Poor\u00ae\u2019: this book focuses on applying the same four simple, powerful principles of common sense I have outlined in \u2018Great or Poor\u00ae\u2019 to the skill of selling.<\/span><\/p>\n<p><span class=\"c19\">\u00a0<span class=\"c24\">This book is aimed at all levels: from the person starting out in their first job in selling, to the sales manager and director looking for some refreshment and training and coaching guidance, and, crucially importantly, to the people manager needing to sell their strategy, processes and goals to their internal customers!<\/span><\/span><\/p>\n<p><span class=\"c19\">I have tried to write this in a short punchy way, with <strong>one easy to implement idea or skill per page<\/strong>, in the hope that this will make it much easier to read and continually dip in and out of, and thus get maximum value.<\/span><\/p>\n<p><span class=\"c23\">I have put in simple exercises in various places: these can be used by you on your own or shared with others (which is more effective) to help you learn and grow as a group.<\/span><\/p>\n<p><span class=\"c19\"><span class=\"c24\">Thank you for buying this and I hope this adds real value to you. (And<\/span> <strong class=\"c21\">please remember, it\u2019s 100% guaranteed \u2026 so if it doesn\u2019t, please send it back to us within a couple of months of purchase with a short covering note, stating where and when purchased and we\u2019ll refund your money!)<\/strong><\/span><\/p>\n<p><span class=\"c19\"><span class=\"c24\">We offer training, coaching and mentoring on the skills in this book, we also offer licensing for you to use this system to train and develop your people internally: please contact us for details at<\/span> <a href=\"http:\/\/www.salesthroughservice.com\/\" class=\"c25\"><strong>www.salesthroughservice.com<\/strong><\/a> <span class=\"c24\">.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 22 in a series of articles from Sales through Service: How to make customers want to buy again and again and again (because you&#8217;re so &#8216;great&#8217;!) by Guy Arnold ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Issue Number 20- What is the Problem with Selling? \u00a0 We all like to buy and we all like to be treated well \u2026 [&hellip;]<\/p>\n","protected":false},"author":7911,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,85],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/100985"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7911"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=100985"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/100985\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=100985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=100985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=100985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}