{"id":1008716,"date":"2022-01-05T20:12:58","date_gmt":"2022-01-06T04:12:58","guid":{"rendered":"http:\/\/stevedigioia.com\/blog\/?p=6528"},"modified":"2022-01-05T20:13:55","modified_gmt":"2022-01-06T04:13:55","slug":"7-customer-expectations-and-why-i-shouldnt-have-to-ask-for-a-napkin","status":"publish","type":"post","link":"https:\/\/customerthink.com\/7-customer-expectations-and-why-i-shouldnt-have-to-ask-for-a-napkin\/","title":{"rendered":"7 Customer Expectations and Why I Shouldn\u2019t Have to Ask for a Napkin"},"content":{"rendered":"
We all speak about expectations, customer expectations<\/strong>. They can be reasonable or extreme, and sometimes achievable or bizarre. But usually, they are appropriate. As a customer, I expect a basic minimum such as:<\/p>\r\n These are the absolute minimums I expect and what a vendor should provide.<\/p>\r\n According to Deloitte, in their paper, \u201cThe True Value of Customer Experiences<\/span><\/strong><\/a>\u201d<\/p>\r\n \u201cCreating an effective customer experience is about more than just ensuring your customers receive the products and services they desire in a timely and efficient manner. It\u2019s also about creating touchpoints with real people who can organically evangelize and grow your brand through their social media and offline interactions with friends and family.\u201d<\/em><\/p>\r\n They are so right. It\u2019s about the \u201cexperience\u201d, and I\u2019ve written about this many times. But a positive experience also comes with expectations that the business must meet \u2013 and even surpass.<\/strong> And customers have other expectations from their service provider. For example:<\/p>\r\n 7 Customer Expectations<\/p><\/div><\/span><\/h2>\r\n A customer would always assume that they\u2019d get a straw with their non-alcoholic drink, especially at the drive-thru window. And most, if not all, fast food business always gets this right. When they hand you the drink you get the straw too. It\u2019s expected<\/strong>. But now, many restaurants want you to ask for a straw. What about anticipating the customer\u2019s needs?<\/p>\r\n This one should be as obvious as getting a straw with a drink but sadly, it doesn\u2019t happen as a rule. How many times have you grabbed your food bag from the drive-thru window and driven away only to find out that it\u2019s missing napkins? This drives me crazy. Isn\u2019t a napkin a basic need when ordering and eating food? You\u2019d think every drive-thru understood this, but NO, they don\u2019t. Why in the world do I need to ask for a napkin? I expect<\/strong> it to be in the bag.<\/p>\r\n Apparently, the cost of napkins has risen so high that saving a penny or two is more important to the business than allowing their customers to wipe the ketchup from their lips. Would they ever leave out the spoon with a takeout soup order? Hmmm\u2026<\/p>\r\n RELATED POST:<\/strong> I shouldn\u2019t have to ask for a napkin, that\u2019s a pet peeve for me. Here are 5 past posts talking about some other pet peeves of mine. Click here to read them.<\/span><\/strong><\/a><\/em><\/p>\r\n It seems like the food industry is getting a bad rap here, but I think it\u2019s justified. Here\u2019s why. A group of 6 people enters a restaurant for a relaxing meal. All goes well except for when the food comes out. Only 5 meals get delivered. The server says that the last meal will be out shortly, so you wait. Or do you?<\/p>\r\n Should the 5 customers start eating or be polite, and following dining etiquette, wait until the last meal is served? How long will the wait be? Won\u2019t their food get cold and potentially less appetizing? Or should they start eating in the hope the last meal will come out soon? But will it? What if it doesn\u2019t?<\/p>\r\n\r\n
\r\n
Get a Straw with a Drink<\/h4>\r\n<\/li>\r\n<\/ol>\r\n
\r\n
Napkins Come With a Takeout Order<\/h4>\r\n<\/li>\r\n<\/ol>\r\n
\r\n
Serve All Food Together<\/h4>\r\n<\/li>\r\n<\/ol>\r\n