{"id":1005916,"date":"2021-12-14T21:45:14","date_gmt":"2021-12-15T05:45:14","guid":{"rendered":"http:\/\/customerthink.com\/?p=1005916"},"modified":"2021-12-14T21:45:14","modified_gmt":"2021-12-15T05:45:14","slug":"8-engaging-lead-magnets-to-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/customerthink.com\/8-engaging-lead-magnets-to-grow-your-email-list\/","title":{"rendered":"8 Engaging Lead Magnets to Grow Your Email List"},"content":{"rendered":"

Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction<\/a> and engagement tools for digital companies. <\/p>\n

According to data gathered by industry experts at Knowledge Base, the overall open rate of email marketing messages sits at 17.13% as of April 2021. Even more importantly, the CTR (click-through rate) that measures lead engagement recorded a success rate of 10.65%.<\/p>\n

If you’re reading this, it’s possible your email lists are not doing so well. If that’s the case, don’t despair! We’ve compiled a series of lead magnets that will help you gather more leads and, hopefully, reduce unsubscribe rates along the way. <\/p>\n

With that introduction out of the way, let’s kick things off and start listing some effective lead magnets!<\/p>\n

1. Segmentation<\/h2>\n

Email list segmentation is one of the most popular email marketing<\/a> trends for 2021. As you may know, a good understanding of your prospective buyers’ needs and preferences is essential to develop any kind of marketing strategy. Email lists are no different.<\/p>\n

Email list segmentation is used to split up email lists based on different conditions or common traits shared between various leads. This segmentation technique is used by businesses and marketers to know what type of marketing materials to send and who to send them to. That helps brands send relevant messages to specific types of people in their email lists.<\/p>\n

There are many approaches to email list segmentation. Some companies use trigger emails, for example. These types of emails can be segment-based, meaning they’re sent to a certain group of leads or clients when a set of predefined events or conditions take place.<\/p>\n

2. UGC<\/h2>\n

Including UGC (user-generated content) in your email list is a great lead magnet. The best way is to add quotes from reviews and testimonials, as well as satisfaction rates, to your messages. <\/p>\n

According to a survey conducted by Statista’s sources in 2017, the vast majority of online shoppers consider that UGC increases their purchasing confidence and encourages them to engage with a brand.<\/p>\n

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Via: Statista<\/a><\/p>\n

The best way to discreetly add reviews to your emails is to create messages with subject lines that read like this: “What first-rate call center customer service<\/a> looks like”. Once the lead opens the email, they should not only be introduced to a description of your client support services but some testimonials and reviews too.<\/p>\n

3. Cold calling<\/h2>\n

Put simply, cold calling is the way brands break the ice, starting the conversation instead of waiting for a prospective buyer to contact them. If you want a more technical description, you could say cold calling is an outbound technique, meaning it’s a communication that comes from the company and is sent to the lead or client.<\/p>\n

Although this technique is mostly used by sales representatives in call centers, its approach can be implemented in email lists and various communication channels<\/a>. When it comes to lead generation, cold calling is a very effective lead magnet because it usually takes people straight to the point of purchase. <\/p>\n

However, it’s important to avoid coming off as pushy or forceful. If you decide to use cold calling as a lead magnet, you should use onboarding messages to create emails that don’t feel salesy or desperate.<\/p>\n

The best onboarding emails are tutorials and tips that explain how your product or service works and, more importantly, how a consumer could benefit from its features. If your company operates in the VoIP industry, for example, craft emails with subject lines that say things like: “Speed dialers vs. auto dialers: what’s the difference?”.<\/p>\n

4. Automation<\/h2>\n

Automation is everywhere, from an automated inventory system<\/a> to email marketing, it is taking over various business processes.  Implementing RPA is one of the top lead generation strategies. Thanks to the rapid increase in computing power and AI-powered software programs, many companies use automated emails and chatbots to keep leads engaged and the customer experience (or lead experience) flowing.<\/p>\n

Automation is an easy way to reduce the costs associated with employing a human workforce to do tedious and time-consuming tasks such as sending emails. Not only that, but it can help business owners and team supervisors with sales team management, since using automated programs means there’s no need to oversee the entire process.<\/p>\n

If you don’t fully trust automation and want to be more of a “hands-on” supervisor, you can always resort to other forms of RPA implementation such as attended RPA.<\/p>\n

5. Discounts & promotions<\/h2>\n

Using special promotions and discounts as lead magnets is a great strategy to give your email lists a push. Temporary discounts with visual cues like countdowns create a very effective sense of urgency, making those opportunities come off as a once-in-a-lifetime deal.<\/p>\n

If you decide to go with vouchers to capture more leads<\/a>, be cautious about overdoing it. According to data gathered by Statista’s sources in 2017, the vast majority of leads are more likely to open and click emails sent on a weekly or monthly basis.<\/p>\n

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Via: Statista<\/a><\/p>\n

6. CTAs<\/h2>\n

CTAs (calls to action) are one of the most popular forms of interactive content to boost lead conversion, especially when it comes to email marketing. Due to their inherently interactive nature, CTAs engage with the lead directly and are used to point prospective buyers toward a company’s ultimate goal: conversion.<\/p>\n

CTAs mixed with customer service techniques<\/a> are highly effective, but if you want your CTAs to be more engaging, here are the two main points to bear in mind:<\/p>\n