As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails \u201cmobile-friendly\u201d \u2013 in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be \u201cresponsive\u201d \u2013 designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.<\/p>\r\n
It\u2019s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default. Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to \u201cgo responsive\u201d isn\u2019t a slam dunk.<\/p>\r\n
The infographic below illustrates the differences between mobile-friendly and responsive designs from the perspective of the reader, and highlights the trends driving us towards a world of email marketing that is dominated by mobile devices. Click on the infographic to view full-size.<\/a><\/span><\/p>\r\n
![\"Responsive](\"http:\/\/spearmarketing.com\/blog\/wp-content\/uploads\/2014\/04\/Responsive-Versus-Mobile-Friendly-Email-Design.jpg\")
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