{"id":1001088,"date":"2021-10-21T13:36:02","date_gmt":"2021-10-21T20:36:02","guid":{"rendered":"http:\/\/customerthink.com\/?p=1001088"},"modified":"2021-10-21T13:36:02","modified_gmt":"2021-10-21T20:36:02","slug":"how-to-have-people-thinking-about-your-brand-using-whiteboard-videos","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-have-people-thinking-about-your-brand-using-whiteboard-videos\/","title":{"rendered":"How to Have People Thinking About Your Brand Using Whiteboard Videos"},"content":{"rendered":"
That video content gives you a lot of avenues to promote and build your brand is pretty established by now<\/a>. However, there are a lot of styles of videos out there, and choosing the right tool for your particular goals can be a daunting task. Doubly so when your goal is to build brand permanence!<\/p>\n Well, we aim to assist you with that with the help of whiteboard animated videos \ud83d\ude42<\/p>\n Whiteboard animation has earned a special place when it comes to delivering a lot of information in a way that is charming, compelling, and stays with your viewers long after they are done watching.<\/p>\n Their premise is simple \u2013 and honed to a fine edge by a number of explainer video companies<\/a> that perfected the style. It employs a mostly black-and-white canvas where animations are seemingly brought to life in real-time!<\/p>\n It is a formula that, if done right, your prospects won\u2019t soon forget! And today, we are going to tell you all about how to go about it.<\/p>\n Let\u2019s begin!<\/p>\n <\/p>\n One of the major decisions you will make when creating your whiteboard animation will be defining the looks and personality of your characters. They are nothing less than your video’s masters of ceremony, who will lead your audience on a journey to your value proposition<\/a>.<\/p>\n Crafting the perfect character for your video requires a great deal of imagination on your part. But generally speaking, your character should be:<\/p>\nCreate Compelling Character Based on Your Target Audience<\/h2>\n
\nRelatable:<\/strong> Your main character should share very similar problems, concerns, and aspirations to those that drive your audience. For this, it’s crucial to do a lot of social listening so that you can imprint your viewers\u2019 likes and dislikes on your characters.<\/ul>\n
\nUnique:<\/strong> Crucially, your characters should not be an exact copy of your target’s outlook. Instead, you must give them individual personalities to express their own feelings and make independent choices. What’s more, characters should always have proper names!<\/ul>\n
\nStylized:<\/strong> As your video\u2019s protagonists, characters should be visually appealing and vivid. There are a lot of esthetic choices to make, such as drawing crisp silhouettes and customizing them with nice hair, clothes, and accessories. Pick a style that you know will resonate with your audience!<\/ul>\n<\/p>\n