Words Are Important In Sales


Share on LinkedIn

Words are important in sales!  We’re always looking for the right word–the one that best conveys what we mean, the one that will immediately resonate with the customer, the one that cuts through everything else creating great clarity.

Sometimes we use way too many words, confusing the customer–even people in our own organization and ourselves.

Words are important–it’s a topic those of us at Sales Bloggers Union decided to tackle as an eBook, WordUp! We decided to tackle the words we thought were important in driving the highest levels of success in selling.  To me, it is “Think.” It took many years staring at it on my desk at IBM, before I really understood it’s importance in sales.

My colleagues each had their takes on words  — each one is great:

Download WordUp, words do make a difference.  What word would you add, please send your comments–remember you have to describe it in less than 125 words.

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here