WooCommerce vs Shopify: Which Platform is Better for Higher Sales and More Customer Engagement


Share on LinkedIn

Higher Sales and More Customer Engagement

Photo by Pixabay, CC0 1.0

Are you considering which eCommerce platform is best for your e-store? Keep reading to find out which platform is the best for you in this quick post.

What’s Unique About Both Platforms?

When creating your first e-store, it can be difficult to figure out which platform to start with. To help, we’ve decided to speak on both WooCommerce and Shopify. By the end of this post, you’ll know which one is perfect for your needs.

Let’s get started!


WooCommerce is a shopping platform that’s created on top of WordPress, which enhances the Content Management System and allows you to create an online store with a simple platform.


Shopify has an all-in-one solution to help users manage their products, create their online stores, and handle multiple payments using one service.

Let’s compare their features first:

Shopify WooCommerce
Has three different payment plans for users. Free, but you’ll have to pay separately for hosting.
It has a free myshopify.com secondary domain for all of its users. Doesn’t have a free domain – you’ll have to buy one on your own.
Allows you to have unlimited products added to your store. Supports an unlimited amount of products.
Shopify has its own app shop – which allows users to extend their store’s functionality. Has an extension system (like WordPress plugins) which gives extra functionality to your store. Extensions come in both free and paid versions.
Has its own analytics system and can be integrated with Google Analytics. Can use Google Analytics which can be used as the plugin.

Based on the table above, WooCommerce requires users to pay for their web hosting. While this might seem intimidating, it’s not a difficult task to handle. Shopify is a great option if you’re starting off as it has an improved SEO system and wants to set up your store easily.

Who Use The Platforms?

Shopify has over 243,000 merchants selling unique products such as electronic skateboards to pet jewelry. It powers both small and large brands such as Party Rock’s clothing line and Lollapalooza.

WooCommerce is no stranger when it comes to adopting its features to a wide audience – it has powered over 400,000 sites in early 2015, and its number will be increased exponentially. It has the has created platforms for brands such as New Balance and Ripley’s Believe it or Not!


We’re at the end of the WooCommerce vs Shopify battle, and now you must determine which platform is best for you:

  • WooCommerce: WooCommerce can equal Shopify in terms of performance and overall usability. And it does come out on top because of its flexibility. However, it has a complicated setup process and requires users to get their hands dirty. This is perfect for users who want open-source software and want to customize every part of your experience.
  • Shopify: Shopify is the best option for users who want premium support and don’t want an extensive installation process. The service gives users a smooth ride with the only expense of monthly subscriptions.

In the end, pick your e-store based on what you need. This will help you structure your e-store faster and create it so that it appeals to your target market. So, take time deciding if you want WooCommerce or Shopify to receive higher sales and better customer engagement!

Hassan Mansoor
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus to help the small business owners to grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management and staff productivity. He's a regular contributor on Business.com.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here