“Wired and Dangerous” Wins Axiom Award for Best in Sales/Service Category

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Atlanta, GA (PRWEB) April 2, 2012
Chip Bell and John Patterson’s new book WIRED AND DANGEROUS has garnered a
best in the sales/service category award from the 2011 Axiom Business Book
Awards. Axiom awards are chosen from hundreds of nominated business books
across several subject categories.

The international best-selling book continues to garner high accolades for
its valuable content aimed at keeping customer service forefront in
company’s values. Bell and Patterson are dedicated practitioners and
renowned thought leaders of customer service and challenge companies to
raise the bar on customer loyalty with personable action and incentives for
customer loyalty long-term.

“It’s important now more than ever that today’s organizations not lose their
direct access to their customers. What we see over and over again in our
consulting is companies struggling to keep up with the online demands of
their customer base. While social media and online initiatives are
important, ‘shaking a customer’s hand’ whether physically or virtually is
still key to long-term service loyalty,” notes Bell.

The Internet has tipped the balance of power and forever changed the way
customers and organizations interact. The new normal customer really is king
and a single critical video uploaded on YouTube or a damning review gone
viral stays up perpetually. While that revolution is ongoing – customers at
the end of the day still want to have direct access to a company – to a
person on the web or phone – and direct action to their requests.

“Customers want to be loyal to companies because those companies that value
them do everything right in terms of keeping in touch with what the customer
needs, addresses the customer complaints quickly, and helping the customer
in any way they can along the customer purchase path. We see over and over
how companies that make the customer number one -continue to see that
long-term loyalty and bottom line growth,” says Patterson.

Customer service industry veterans and best-selling authors Chip Bell and
John Patterson analyze the revolution in customer relationships and how
companies can use it for benefit in WIRED AND DANGEROUS: How Your Customers
Have Changed and What to Do About It (Berrett-Koehler, 2011). The book
provides a tested formula for restoring balance and transforming today’s
edgy customers into eager partners.

“Wired and Dangerous can help anyone interested in delivering happiness to
today’s internet-empowered customer.”
-Tony Hsieh, CEO of Zappos.com, Inc.

“As Chip and John relay in this book, a good customer relationship is
governed by honesty, caring, forgiving, lack of judgment, flexibility, and a
willingness to try again. If leaders brought these values to the workplace
the world would indeed be a better place..and customers would be happier
too.” -Cheryl A. Bachelder, CEO, Popeyes Louisiana Kitchen

“.provocative insight, an irresistible page turnings look at the empowered
customer.”
-Lou Dobbs

For more information about WIRED AND DANGEROUS, visit Chip and John’s Blog
at: http://www.wiredanddangerous.com , and follow them on Twitter at
@chiprbell and @johnrpatterson .

About the Authors:

Chip Bell is founder of the Chip Bell Group, a consulting firm that helps
organizations around the world create a culture that supports long-term
customer loyalty. He is the author or co-author such bestselling books as
Take Their Breath Away, Magnetic Service, Managing Knock Your Socks off
Service, Managers as Mentors and Service Magic. http://www.chipbell.com.

John R. Patterson is president of Progressive Insights, a CBG alliance
company. John’s consulting practice helps organizations understand how
customers have changed to create and implement service strategies that drive
customer loyalty and business growth. He is the coauthor with Chip Bell of
the bestselling Take Their Breath Away and Customer Loyalty Guaranteed.
http://www.johnrpatterson.com.
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