Why Open Innovation is Key for Innovation Culture


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I recently did a session at a company that wants to improve their innovation culture. We had a great discussion fueled by a senior executive who really seems eager to move the company forward with regards to their innovation capabilities.

As with all companies, they had a set of issues to deal with. One of those is a lack of understanding of open innovation. They have not yet looked into this although they do acknowledge it could be highly relevant for their industry. I am sure they will catch up with this.

But how does open innovation relate to innovation culture?

It is more important than you might think. The reason is that any industry needs to open up their innovation efforts. This will impact how they structure their innovation activities, how they train and develop their employees (new mindset and toolbox) and how they execute on innovation.

This is very much about innovation culture.

So if you don’t have open innovation high in mind, when you work to improve the overall innovation culture today, you will have to start over a few years from now.

Why not just prepare your innovation structure and culture for the future today? And oh, you might also want to know that the “future” is only a few years ahead of us…

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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