Why use an iPad Survey App for Data Collection?


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When we talk about collecting customers’ data, many things come into our minds. Customer data can be the demographic details of the customers or it can be feedback from the customers regarding your products, services and overall experience with your organization, which is called Customer Feedback.

Customer Feedback data is very important to collect for the success of an organization, and the method to collect this data is survey. Surveys can be done in different ways. You can send email surveys, SMS surveys, set up survey kiosks, give pop-up survey links on your website and much more.

But taking on-premises feedback will always give you better results than sending your surveys through channels like SMS and emails. One great way to capture on-premises feedback is to do an iPad survey of the customers with the help of an iPad Survey App.

An iPad Survey App is an application software with the help of which you can survey your customers and gather Customer Feedback data in real-time. You can either seek customers for feedback and hand over the iPad to the customers for some time so that they can fill the survey form, or you can set up your tablet as unattended kiosks on which customers can take the survey.

Why Choose iPad?

As you know, there are different channels to collect customer data, then why iPad survey is preferred over the other channels? The reason is the benefits which it holds. Let’s list out some major benefits which persuade us to choose iPad Survey App for data collection.

Benefits of Choosing iPad Survey App for Data Collection

Why use an iPad Survey App for Data Collection

  • iPad’s screen is best for Apps
  • Provides you real-time feedback
  • Works both online as well as offline
  • Can be used as unattended kiosk
  • Great response rate

Let’s study how these benefits of an iPad Survey App help in collecting survey data more effectively and thus make your survey successful.

1. iPad’s screen best for Apps

The screen of the iPad is best for app development and therefore is perfect for a survey app. By utilizing the iPad screen to the maximum extent, you can present your survey in a way that the customers get engaged in the survey.

2. Provides you real-time feedback

An iPad Survey is able to provide you real-time feedback from the customers. By using an iPad Survey app, you can collect Customer data by seeking the on-premises customers and requesting them to fill the survey. Your staff can handover the iPad to the customers for some time so that the customers can take the survey and return the iPad to you.

The biggest advantage of this process is that the survey data you get is more accurate because the Customer Experience is fresh. Moreover, in-case some customers give negative feedback, you can get real-time notifications and do every possible improvement in their experience by getting things done and their issues resolved. In other channels like SMS and email surveys, the customer is already gone.
A dissatisfied customer usually never returns back.

3. Works both online as well as offline

Nowadays, effective iPad Survey Apps provide you the feature of being an Offline Survey App. Now, you can collect Customer Feedback data offline also on your iPad. For instance, you are running a retail store in the basement of a shopping mall and you face internet issues frequently. In such cases, an Offline iPad Survey App is a life-saver.
These apps keep on running and capture survey data even when the internet connection goes unavailable in between a customer is filling a survey form. Not only this, but these apps can also save feedback data for weeks without the internet and automatically syn the data as soon as they are connected to the internet.

4. Can be used as unattended kiosk

An iPad can be set up as a kiosk device and can be used as an unattended kiosk to gather Customer Feedback. The customers can approach the kiosk and easily take the survey providing their feedback data.
This process gives customers the freedom to use the device at their own convenience despite being on-premises.

5. Great response rate

As iPad Surveys are taken on-premises, the chances of customers taking the survey increases to a large extent. When your staff takes a tablet to the customers to seek them for a feedback survey, they usually do not deny to fill a short survey.

Moreover, when you request to give feedback, it conveys that you care for the customers and Customer Satisfaction matters to you.

Because of all these beneficial reasons, taking surveys on iPad becomes useful and a brilliant way to capture Customer Feedback data.

Sonika Mehta
Sonika is a co-founder at Zonka Feedback - a multi-channel Customer Experience and Feedback Platform. She is passionate about Customer Experience and how Technology can aid and improve it. She helps businesses devise and implement CX programs. She is an avid reader, loves to write poetry and enjoys sharing about her experience in marketing and sales.


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