Why Social Media is an Amazing Platform for Marketing


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For students or for non working people, the term social media is a platform for mere communication, sharing jokes, chatting and staying in contact with the near and dear ones. Since my teenage, social media evolution went way far from Orkut to Facebook and then other sites. In student life we never thought that Facebook could be medium for marketing, at that time it was just a medium of enjoyment. In fact, at that time we believed that LinkedIn is for professional profiles which could help us to get jobs only. Though LinkedIn is now one of the best professional platform for leveraging your product in the market.

But, after getting into job, we have started looking social media as a tool for increasing our products and services reach. No matter what kind of business you do, getting publicity over social media is not a big deal. We would like to disclose marketing features of the social media which most of the business crowd missed to recognize.

Extra Links of LinkedIn

Since may 5, 2003 LinkedIn graph went exponentially high and till date the more than 500 million registered users are on LinkedIn, which won’t be constant in terms of increasing users as per the market reports. To increase its network it is available in 24 languages presently (Well, for more information you can go to “about us” page in LinkedIn, i also bought this information from there itself). As we discussed about LinkedIn perks in our earlier article that is “Why LinkedIn is effective platform for content marketing”. Now there are other parts of LinkedIn which went unrecognized.

That is LinkedIn marketing solutions it is specially for salespersons on LinkedIn. Creating advertisements: You can create an ad for your product, you may be launching your new products so this would be helpful for that.

  • Targeting audience: When the number of users are in large count it is somewhat critical to hit on a right person to make your business. Target a unique audience helps you in focusing only on the potential business persons who can be your leads later. The ways involves in segregation of your audience will be website re-targeting, contact targeting and account targeting. There you can target the different class of people from decision makers to sales executives.
  • Effective ads: An ad can be effective if you can relate it with your target audience that means targeting potential business class you can create the advertisements. If you are active on LinkedIn then you might have observed the advertisements getting on LinkedIn. That are the personalized ads, personalized ads are more effective as it feels the sense of human touch. Unlike automated marketing emails people give more response to personalized advertisement mails. Hence, the rate of conversion will be more.
  • Ads in your Budget: advertisement can be done under controlled budget. You are the one who can decide the budget of your ad, and at any time if you decide to stop that you can proceed to it. In this process you compete with similar selling advertisers, and these ads are auctioned.

Other than that LinkedIn comes up with sales solutions which can help you in building your sales pipeline where you can have pond of opportunities. Take time for homework and open LinkedIn once with a view of a salesperson. It would be interesting to know how LinkedIn can be helpful in generating targeted leads.

Face of new marketing trends, Facebook

Apart from an entertainment medium Facebook have lots and lots of undiscovered opportunities to explore. Facebook marketing is famous for mostly eCommerce sellers. Whether you own an online retail shopping site, cosmetics, customized garments site, food ordering site or a bigger site like snapdeal, amazon, flipkart, swiggy, myntra etc. These choose different mediums for promoting their products over Facebook. They make an advertising video which could connect with audience emotions and then they promote those videos.

These companies never leave a stone unturned to satisfy their customers online. If somebody complaints in the comments itself they chose to respond quickly and tend to correct their mistakes.

Side ads: When you login your Facebook profile you might have observed that on the right side of the desktop or in news feed while accessing through your mobile, that they provide around 10 of the scrolling ads. And notice this thing that they suggest you only those kind of shopping sites for which you have been searching earlier. This is how ads are given in Facebook.

Contacts as friend options: It’s a great medium to connect to the clients ahead in Facebook. If you have their contact number they will show that in friend suggestion in Facebook so you get a chance to connect to your clients over Facebook.

Create Advert: Just explore it once you would get to see many opportunities there to create an advertisements. There you can do campaigning, building brand, and many more things to do there.

Page: You can create a Facebook page for your products where you can do the related posts.

Groups: Groups brings you to the communication platform. Where you can communicate with the targeted audience.

Events: Events are also one of medium to interact with the user base. By creating events you can actively participate with the customers around the selected regions you can hold those events.

Company products like games: You can leverage your IT products like games by making it viral on Facebook. Like 8 ball pool, farm heroes saga, prediction apps etc.

Facebook also is available in multiple languages more than 100 languages. For a common man it is platform for having fun. But for a salesperson it is a pool of opportunities. It is a matter of perception.

Nagendra Bommasani
I am founder/researcher/ analyst, interested in creating big trends in Digital Marketing and web technologies. More than a development, a niche idea - seeing it transformed to output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.


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