Maintaining a blog section on a website can take a lot of time, energy, and effort. Something that small business owners barely can afford.
To do it well, businesses have to think about how to create a good content strategy, research which keywords to include to rank better, craft engaging posts, and, most importantly, publish regularly.
With this said, we can easily see how small businesses, who often lack time and manpower, might be wondering if the blog section is worth their time and effort.
That’s why we decided to go over this topic and explain the benefits of having a blog section on your website.
Drive traffic and convert leads.
Research shows that businesses with a blog section on their website get 13 times more ROI compared to those who don’t.
If you want to skyrocket your sales efforts, you’ll need people on your website. And the best way to attract them is to write engaging, SEO optimized content that provides value and answers your customer’s most common questions.
However, driving traffic to your website is one thing, turning them into paying customers is another. That said, you need to make a strategy that will allow you to turn people on your website into leads.
You can do this by including a CTA button that will push them to make the action, offer downloadable material such as e-books, cheat sheets or offer a free consultation or a quote. This will allow you to gather their contact information, which your sales team can put to good use.
Show that you’re the authority in the field.
Let’s face it: ads are everywhere. We find them on our Social media pages, on TV, in newspapers and on internet portals. Studies confirm that whooping 96 percent of people are suspicious of ads, and they need something more to make the purchasing decision.
Blogging is a great method for building trust between your brand and the customers. It shows that you know what you’re talking about and that you aren’t afraid to share your knowledge for free.
Writing blog posts can help you gain the trust of your customers and become an authority in your field. It will help you become recognizable, and help you become the customer’s first stop.
It opens up a way for social media promotion
Promoting their business on social media is one thing company owners cannot afford to miss. Today, everybody is on social media, whether it’s Facebook, Instagram or Twitter. Having a company page on those networks will help you be where your customers are, and blogging will give you enough material to stay engaging and relevant.
Each time you create a new blog post you have the opportunity to share it on your social media and promote your business to the audience that doesn’t know you yet. Plus, you can use social media to drive traffic to your website. It’s a win-win situation!
Achieve long-term success
Unlike paid ads that stop once your campaign is over (or once you spend every cent on your card) blogs on your website are here to stay. If you regularly write content on your website and invest time to optimize it, you’re setting yourself for long-term success.
The article will continue to drive traffic and leads as long as it’s online and visible on your website, and as long as there’s a need for the service you provide.
Even though blogging and optimizing your website might seem like a time-consuming task, it’s a method that pays off in the long run.
Helps you build a relationship with your customers.
Enabling a comment section on your website might be the best thing you can do for building relationships with your customers. The questions and comments they’ll leave in the comment section below your article can help you strike a conversation, and deepen the trust they have in you.
After all that has been said, we hope you can see more clearly why having a blog section on your website is crucial. It might seem like a time-consuming task, especially if you’re a small team and have little time. However, the effort will pay off.
In case you still don’t have a blog section on your website, you can add it by using a simple integration such as BlongHandy. It will allow you to add a blog section, that will automatically take over the design and style of your website with just two lines of code.