Why a Great Company Culture Is Required To Get Top Talent


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A great company culture starts with the vision of its founder. Every company has a unique culture and personality. It is important to hire employees that fit the standards, expectations and mindsets of the founder to create a staff that is all on the same page with the same end goal in mind. Companies with diverse, yet complementing staff work well together and often have more success than companies not hiring based upon a company culture fit.


Sustainability is important to employees. A brand has to be able to grow and evolve in order for top talent to be interested in the brand. The culture that you create for your business determines the blueprint for the company as it evolves. The right staff helps build company culture making your company one that others strive to work with.

Increased Company Value

Satisfied employees leads to wealthier companies. Studies show that companies with satisfied employees earn 1.2-percent to 1.7-percent more annually than those with unsatisfied staff. When your company has staff members that are generally satisfied, they work harder and help the company succeed. This means that the brands where employees are happy have less turnover, higher revenues, and everyone is on the same page with the same goal in mind.

Opportunities for Advancement

During the interview phase, potential employees often ask about opportunities for advancement. If there are no opportunities in the foreseeable future, the potential employee is likely to turn down a job offer. This is because employees want to be able to grow with a company and advance as senior staff retires or as new positions become available.

Improved Individual Employee Self-Esteem

Companies with a strong culture find that hiring employees that fit the culture help build individual self-esteem. When an employee has doubt about his or her capabilities, job performance suffers. In a company culture that supports its staff, the employee learns his or her personal value and increases efficiency, innovative creativity, and productivity. Helping boost an employee’s self-esteem is attractive to top talent and makes them want to be part of a company that puts its employees first.


Maintaining a proper work/life balance is important to many, including those that are at the top of their industries. If your company has the ability to offer flexible scheduling with the opportunity to work from home occasionally, employees understand that the company recognizes their need to be a part of their family while still making a contribution to the company. Those with the opportunity to work from home occasionally are also happier with their job situation and tend to maintain employment with that company for a longer period of time.

Seek out Potential – Not Experience

Top talent does not necessarily mean the candidate with the most experience or education. Top talent comes from those with the most vision for a company, the most drive for success, and the most talent to be innovative. That is more attractive, in some cases, than someone with multiple college degrees. Someone with drive will help the morale of the entire company improve, boosting the company culture and helping the company build on its core values. Those that have the ability to advance, ideas for increased efficiency, and potential to be industry leaders are ideal candidates to seek out.

Offer Learning Opportunities

When you are seeking out the best candidates in a pool of job seekers, more interest in becoming part of the company will be shown when learning opportunities are discussed. Top talent needs to keep their minds sharp, their ideas flowing and must have the ability to learn new things. Learning allows an employee to grow, advance in their career, and become more of a vital asset to a company and its culture.

Be Present and Show Respect

Employees need to be shown respect to be happy in their positions. Companies with appreciation as a priority in its culture and an owner that is involved and present are happier. While respect is earned, there should be a level of common decency among all employees to show workforce-wide respect for one another. This develops a strong culture that makes those at the top of their industries want to stay with a company for a longer period of time.

Final Thoughts

Do not rush your search for top talent. The right individual will make themselves known during the interview process. As a hiring team, you should have a set of core values to grade each candidate on. Provide a personality, personal value, and morals test to each candidate. Their answers will tell you a lot about them and whether or not they are the right fit for your company’s culture.

AJ Agrawal
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify


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