Who Is Offering Degree-Level Courses in CRM?


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If anyone can help with this plea, it’ll be the members and visitors to CustomerThink.

I’m trying to compile a database of Universities that offer degree-level course units in CRM. I’ve not come across any degrees in CRM, but there are many Universities that offer single units. I know of some in the English-speaking parts of the world, but would welcome information about CRM units in any language.

Here are some of the US institutions whose CRM units I already know about – Cal State Fullerton, Fuqua School at Duke, Penn State U, New York U, U of Minnesota, Rushmore U, Boise State U, Thunderbird U, Widener U, George Mason U, Wharton School U Penn, Northwestern U, Villanova U, State U of Oregon, Loyola U.

Elsewhere in the world there is Auckland Uni (NZ), Monash U (Australia), Macquarie Uni (Australia), UNSW (Australia), U of South Africa (Pretoria), U of Cape Town (South Africa), Leicester U (UK), U of West of England (UK), Rai U (India), City U of Hong Kong.

Are there others I should add to the list? Are there members of this list that no longer teach CRM?

When I’ve assembled a more complete list I’ll make it available to anyone who wants it. Thanks for your help.

Francis Buttle
Dr. Francis Buttle founded the consultancy that bears his name back in 1979. He has over 40 years of international experience in consulting, training, researching, educating, and writing about a broad range of marketing and customer management matters. He is author of 15 books, has been a full professor of Marketing, Customer Relationship Management, Relationship Marketing, and Management.


  1. In the USA there is also U of Georgia, Laval U, Goizueta School at Emory, Arizona State U, De Paul U, Harvard Business School, U of Maryland, Rutgers U, and UC Irvine.

    Elsewhere we can add Manchester Business School (UK), Memorial U Newfoundland (Canada), SDA Bocconi Milano (Italy), Strathclyde GSB (Scotland), Friei U Berlin (Germany), UESTC Chengdu (China), INSEAD Fontainebleu and Singapore, Birmingham Business School (UK), and Stockholm U (Sweden).

    Surely there are more!

    Francis Buttle


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