In this whiteboard on Insight Selling, we’ll explain why we believe the following three hypotheses are true.
- Salespeople must deliver insight to sell value.
- The best way to deliver insight is through customer story.
- The executive buyers in Gartner’s survey said that the best for a salesperson to provide differentiation that they trust is to share a customer story.
Our answers are based on the book Insight Selling- Sell value & differentiate your product with Insight Scenarios.
Click on the video below to view the whiteboard presentation.