Which is better: Having a Dedicated Food Delivery App or Joining a Marketplace?

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Online food delivery is a booming business which is practically insulated from any kind of economic downturn. So, investing in a restaurant, eatery, café or any other such business can be a profitable venture especially if you have a food delivery system in place.

The fact is that more and more people are turning to food delivery apps to meet their food cravings. The custom of visiting restaurants is diminishing though it is by no means about to end. Nevertheless, if you want to have a successful food business, then you need to have a strong distribution and delivery network set up.

The important question for new businesses in this area is whether they should join up with big names in the industry or take the help of an on-demand delivery app builder. There are pros and cons on both sides and they will influence each business differently. Let us look at the factors you need to consider when making a decision.

Top Things to Consider When Looking Creating Mobile App for Restaurant

1. The Cost

The cost of creating your own food delivery app depends on many factors. And based on those, it can be nominal or quite expensive. On the other hand, joining up with a big food delivery brand is inexpensive. Other than a minor sign up fee, ongoing membership fee and perhaps delivery charges for each order, there is no expense.

For smaller businesses, hiring a food ordering app builder can be expensive so it is better to collaborate with more well-known food delivery platforms. But for bigger restaurants with a sizeable market and regular sales, this can be a profitable venture.

2. The Benefit

The pivot point of having a dedicated app is to enable clients to access your food services easily and without hassle. This can include all manner of services including, delivery orders, takeout orders and dine-in reservations. Again, the scope of your app will depend on the scope of your services.

Further, it is only bigger businesses which have multiple outlets, even if they are small in size, that can profit from having their own dedicated app. For smaller businesses, this can only be profitable if they already have a popular client base and are also looking to expand their operations.

3. The Infrastructure

When looking to create a mobile app for a restaurant, the business owner needs to be aware of the infrastructure it will require. It is of no use having a grand mobile app if you cannot deliver the food on time and with a high quality standard. No compromises can be made on these areas since there is plenty of other restaurants people can turn to.

So, before the app can be deployed, the restaurant needs to establish its delivery network. There are plenty of ways of doing so which do not require direct investment into vehicles and deliverers. For example, the delivery aspect can be contracted by another company. However, the quality standard needs to be ensured. Otherwise, the investment will go to waste.

4. The Growth Potential

As we said earlier, the food services industry has virtually no negative influences from economic downturns. So, it goes without saying that during bullish phases of the economy, businesses can look to expand rapidly. Naturally, when you go for an on-demand food ordering mobile app service, you need to make sure it can provide for your future development needs.

The best kinds of app and restaurant website builders can help you foresee future developments in the field and enable you to redefine your growth plans. They will also integrate these developments into your app before it is formally deployed. You need to ensure that you get the right person for the job who can provide you with these advantages.

5. The Competitiveness

When you on-demand food delivery app will enter the market, it will be competing with other apps from your field. So, it needs to have flawless performance and great interface features to attract retain and grow its client base. As a business, you want a steady stream of growing clients to bank on and this can only be done if your app and website are of a high quality standard. Of course, this also includes your service as well.

Conclusion

Looking to create a mobile app for restaurants is a great way to enhance your business potential. However, you need to consider the major factors we have discussed above to make your decision. Also, it is important to find a reliable app developer with the required amount of skill, experience, and foresight to deliver a quality online food ordering service platform for your enterprise. Keep these factors in mind and you’re bound to make a smart decision for your business.

Rakesh Jain
Rakesh Jain is CEO and Co-founder of MobiCommerce, an eCommerce web & mobile app development company to build Magento Mobile App and PrestaShop Mobile App for online eCommerce stores. With an entrepreneurial experience of 14 years, he is a visionary who proactively look out for the next big thing.

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