WhereScape Introduces WhereScape 3D-Data Design Tool


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WhereScape 3D scopes, sizes, costs and de-risks data warehouse, data mart
and business intelligence projects before they begin

Boulder, CO – May 20, 2011 – WhereScape, the developer of WhereScape RED, an
agile Integrated Development Environment (IDE) for managing data warehouses,
today introduced WhereScape 3D, a data driven design tool for planning and
reality-testing data warehousing and business intelligence (BI) projects.
Using WhereScape 3D, organizations are able to de-risk projects by planning
accurate, user-tested projects up front, in hours or days rather than weeks
or months.

WhereScape 3D extends the company’s leadership position in the data
warehouse development tools market, providing a pre-ETL solution and making
risk-assessed agile development a reality in the BI markets. WhereScape 3D
is available via a free trial for a limited time by registering for the
WhereScape 3D beta program. The announcement was made at the Boulder BI
Brain Trust (BBBT), a gathering of leading BI analysts, experts, and
practitioners who attend half day presentations from interesting and
innovative vendors. The BBBT was founded by Dr. Claudia Imhoff, president of
Intelligent Solutions, Inc.

WhereScape 3D steps data warehouse project teams through the process of
source and target exploration and modeling, user functionality verification,
scoping, sizing and costing activities, producing both complete project
design documentation and an implementation-ready design that can be
exported, as metadata to be utilized by products such as WhereScape RED,
WhereScape’s flagship data warehouse lifecycle management platform.

Regardless of where the design team begins its process, WhereScape 3D
provides end-to-end technical assessment tools to ensure that the flow of
data from source to target in your warehousing environment is feasible,
meets performance and capacity guidelines or constraints, and delivers the
business value user communities expect.

Based on the power of the WhereScape Data Driven DesignT methodology,
WhereScape 3D formalizes and accelerates investigation and risk assessment
activities, enabling designers to begin where they actually are in the
project lifecycle, including:
. Starting with a detailed, systematic profiling existing source systems, in
order to understand what sorts of dimensional or normal-form warehouses and
marts can be built from the available source data.
. Analyzing a new or updated source system against an in-place data
warehouse or data mart to determine what impact those sources systems will
have on existing BI infrastructure.
. Proofing a custom schema design, or a purchased or licensed data model
against available source system data.
. Working backwards from prototyped or implemented reports, dashboards or
analytical applications and their data requirements into warehouse or mart
design and source system data availability.

“With careful application of data driven design principles and attention to
the organizational structure of the delivery team, data warehouse design and
population projects can now be placed on a much firmer basis of realistic
and reliable scoping and sizing,” said Dr. Barry Devlin, a founder of the
data warehousing industry and among the foremost worldwide authorities on
business intelligence. “Tools to support data driven design, such as that
provided by WhereScape 3D, separate from and prior to the design and
development of ETL processes is key to enabling these skilled data
practitioners to fulfill their role.”

Bank of New Zealand Extending Data Warehouse Infrastructure
The Bank of New Zealand used WhereScape RED to quickly and cost-effectively
consolidate multiple financial data marts into a Microsoft SQL Server based
centralized data warehouse. According to Dave Thompson, Head of Business
Intelligence for Bank of New Zealand, incorporating WhereScape 3D into the
Bank’s data warehouse infrastructure represents an opportunity to further
reduce the risks and costs associated with designing, developing and
extending data warehouses. “We are excited about WhereScape’s new
data-driven design methodology and are evaluating opportunities for
WhereScape 3D as we continue to build out our data warehouse
Key features of WhereScape 3D include:
. Supports multiple aspects of the data warehouse planning process
. Combines data and design into the same process
. Supports and associates conceptual, logical and physical models
. Embedded data warehouse knowledge
. Generates data warehouse specific design documentation
. Out of the box support for common use cases, as well as creation of custom
use cases.

“WhereScape has been devoted to the idea that well-designed tools can reduce
the time, cost and risk of data warehouse development,” said WhereScape
co-founder and CEO Michael Whitehead. “WhereScape 3D enables organizations
to scope, size, eliminate risk and deliver data warehouses, data marts and
business intelligence environments fast by focusing on the source systems,
the target schema as well as end-user needs and expectations before they
start the build process. It provides a central repository for planning
information from interview notes to designs, and extends the concept of
lineage to the planning process.”

About WhereScape
WhereScape design, develop, sell and support WhereScape 3D, the industry’s
first data warehouse planning tool; and WhereScape RED, the industry’s first
and best integrated development environment for building, deploying,
managing and renovating data warehouses.

WhereScape’s products are used in every kind of business intelligence
project found in today’s commercial environment: from normal-form enterprise
data warehouses and data vaults, through user access layers and tiers of
dependent data marts, to standalone data marts and reporting systems.

Our more than 400 customers are active and satisfied users of our
technologies, and report that, with WhereScape’s products, they are able to
build data warehouses with fewer people, few if any diversions, missed
deadlines or unmet user expectations, and in record time: in days or weeks,
instead of months or years. WhereScape has offices in Portland Oregon,
Auckland New Zealand, and Wokingham UK. For more information, please visit


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