WhereScape Announces General Availability of Data Warehouse Planning Solution


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WhereScape 3D scopes, sizes, costs and de-risks data warehouse and business
intelligence projects

Las Vegas, NV – February 19, 2013 –WhereScape, a provider of agile
development software for modeling, building, extending and automating data
warehouse development, today announced that WhereScape 3D, the company’s
data driven design solution for planning and reality-testing data
warehousing and business intelligence (BI) projects, has completed an
extended beta period and is now commercially available. Using WhereScape
3D, organizations are able to de-risk projects by testing their assumptions
with real data up front, in hours or days rather than weeks or months.

“WhereScape 3D provides a compelling solution for quickly and realistically
modeling, scoping and sizing data warehouse projects prior to the design and
development of ETL processes,” said Shawn Rogers, EMA Vice President of
Research, Business Intelligence and Data Warehousing. “WhereScape is
enabling organizations to break free of the lengthy development timeframes
that plague many data warehouse implementations with its agile, iterative

Risk-Assessed Agile Development
WhereScape 3D provides a pre-ETL solution enabling risk-assessed agile
development. WhereScape 3D steps data warehouse project teams through the
process of source and target exploration and modeling, user functionality
verification, scoping, sizing and costing activities, producing both
complete project design documentation and an implementation-ready design
that can be exported as metadata to be utilized by WhereScape RED,
WhereScape’s data warehouse development platform.

WhereScape 3D provides end-to-end technical assessment tools to ensure that
the flow of data from source to target in your warehousing environment is
feasible, meets performance and capacity guidelines or constraints, and
delivers the business value user communities expect. Based on the power of
the WhereScape Data Driven Design™ methodology, WhereScape 3D formalizes and
accelerates investigation and risk assessment activities, enabling designers
to begin where they actually are in the project lifecycle, including:
• A detailed, systematic profiling of existing source systems in order to
understand what dimensional or normal-form warehouses can be built from the
available source data.
• Analyzing new or updated source systems against an in-place data warehouse
to determine what impact those sources systems will have on the existing BI
• Proofing a custom schema design, or a purchased or licensed data model
against available source system data.
• Working backwards from prototyped or implemented reports, dashboards or
analytical applications and their data requirements into data warehouse
design and source system data availability.

“We received literally thousands of WhereScape 3D downloads resulting in
hundreds of new feature enhancement suggestions through our extended
year-long beta period,” said Michael Whitehead, WhereScape co-founder and
CEO. “Many of these features were included in the general release of
WhereScape 3D, notably in the area of creating physical models, populating
with real data and data vault support. We are also pleased to announce five
Fortune 500 customers have purchased WhereScape 3D,” Whitehead said.

Pricing for WhereScape 3D is $20,000 per seat.

About WhereScape

WhereScape designs, develops, sells and supports WhereScape 3D, the
industry’s first data warehouse planning tool; and WhereScape RED, the
industry’s first and best integrated development environment for building,
deploying, managing and renovating data warehouses.

WhereScape’s products are used in every kind of business intelligence
project found in today’s commercial environment: from normal-form enterprise
data warehouses and data vaults, through user access layers and tiers of
dependent data marts, to standalone data marts and reporting systems.

Our more than 500 customers are active and satisfied users of our
technologies, and report that, with WhereScape’s products, they are able to
build data warehouses with fewer people, few if any diversions, missed
deadlines or unmet user expectations, and in record time: in days or weeks,
instead of months or years. WhereScape has offices in Portland Oregon,
Auckland New Zealand, and Wokingham UK. For more information, please visit


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