Where are the higher education programs in CRM?


Share on LinkedIn

In February last year, I announced that I was trying to compile a database of Universities that offer degree-level course units in CRM. I asked CustomerThink browsers to get in touch if they knew of any. There was an eerie silence. I’m now asking again.

Has there been any change in the last 18 months? I’ve not come across any degrees in CRM, but there are a number of Universities that offer single units. I know of some in the English-speaking parts of the world, but would welcome information about CRM units in any language.

Here are some of the US institutions whose CRM units I already know about – Cal State Fullerton, Fuqua School at Duke, Penn State U, New York U, U of Minnesota, Rushmore U, Boise State U, Thunderbird U, Widener U, George Mason U, Wharton School U Penn, Northwestern U, Villanova U, State U of Oregon, Loyola U.

Elsewhere in the world there is Auckland Uni (NZ), Monash U (Australia), Macquarie Uni (Australia), UNSW (Australia), U of South Africa (Pretoria), U of Cape Town (South Africa), Leicester U (UK), U of West of England (UK), Rai U (India), City U of Hong Kong.

Are there others I should add to the list? Are there members of this list that no longer teach CRM?

When I’ve assembled a more complete list I’ll make it available to anyone who wants it. Thanks for your help.

Francis Buttle
Dr. Francis Buttle founded the consultancy that bears his name back in 1979. He has over 40 years of international experience in consulting, training, researching, educating, and writing about a broad range of marketing and customer management matters. He is author of 15 books, has been a full professor of Marketing, Customer Relationship Management, Relationship Marketing, and Management.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here