When Price Gouging Just Won’t Do


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April 22, 2013

There are many areas of a business that higher profit margins than others. It is good for a business owner to focus on these. The problem is when the customers know that your are gouging them. For example, I just ordered 200 checks from Citibank and they charged me $100. That’s 50 cents to print each check – outrageous! Now I know since the Great Recession, banks are trying to find other ways to make a profit, but this is ridiculous.

When you gouge a customer, it makes them feel like they are being taken advantage of, instead of paying for a valuable service.

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


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