What’s The Difference Between a Customer and a Guest?


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Guest Words

How do you treat the people that enter your place of business?

►Do you treat them as a $$$ sign or just a one-shot deal?

►Do you treat them as a burden because you will need to deal with their questions?

►Do you treat them as a valued resource that will help you build your business?

►Do you treat them as kindly as you would you treat your grandma?

Definition of a Customer*

-One that purchases a commodity or service
-An individual usually having some specified distinctive trait
Example: A real tough customer

Definition of a Guest*

-A person entertained in one’s house
-A person to whom hospitality is extended
-A person who pays for the services of an establishment (as a hotel or restaurant)

You should clearly see the difference. Our place of business should be treated as if it was our house. Treat all the people that enter it as if they were family and you appreciate the effort taken to come here.

So, do you have customers or guests?

And how’s grandma?

*Adapted from the author’s book “Earn More Tips On Your Very Next Shift…Even if You’re a Bad Waiter

*By permission. From Merriam-Webster’s Collegiate® Dictionary, 11th Edition ©2013 by Merriam-Webster, Inc. (www.Merriam-Webster.com).
*Image courtesy of unifocus.com

Steve DiGioia
Steve uses his 20+ years of experience in the hospitality industry to help companies and their employees improve service, increase morale and provide the experience their customers' desire. Author of "Earn More Tips On Your Very Next Shift...Even If You're a Bad Waiter" and named an "ICMI Top 50 Customer Service Thought Leader" and a "Top Customer Service Influencer" by CCW Digital, Steve continues his original customer service, leadership and management-based writings on his popular blog.


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