This
week, I took a new look at Build-A-Bear Workshop, the retailer that
specializes in letting kids create their own stuffed animals. I’ve
been a big fan since I discovered Build-A-Bear and wrote about it
in BRANDchild. But I was discomfited to discover
that this mid-size retailer’s stock has been in a downward slide
for a number of months, despite a stronger Q1 performance in 2010.
Build-A-Bear makes an interesting case study. It’s also a great
brand that could use your help and insights! What’s your
prescription for Build-A-Bear? How could this amazing brand continue
to grow, increase its sales and profits and attract more young
customers? Please give us your ideas. We’ll pass them along to
Build-A-Bear’s execs and reward the best ideas with a
Build-A-Bear gift certificate!
Build-a-Bear
Workshop’s Challenge
Can an Early
Innovator in Personalized Retail Experience Recapture Its
Momentum?
I have an idea that can reinvent the Build A Bear brand, though I’m not willing to give it away for the price of a gift certificate.
Sorry Mark,
Build-A-Bear hasn’t hired us to help them. In fact, they may not agree they have a problem. I’m just interested because I like the brand. If you have a great idea, I’d love to hear it.. publicly or privately…
Patty Seybold
http://www.customers.com