What’s the consequence for marketing, sales & service of poor business/IT communication?


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For sure, communication has improved over the past 10 years. The “cold war” has ended, and the two sides are talking. However, this dialog can often be described by one of my son’s tee-shirts, which says: “I can see your lips moving, but all I hear is blah, blah, blah! And almost everywhere we go we see technology not enabling process or enabling bad process.

Which party is more to blame? IT is the traditional bogeyman, but I believe that’s misplaced. The business side does not have it’s act together here and is all too willing to point fingers at IT without accepting responsibility. I’ve written two articles on this topic that present my reasoning. You can bypadd the qualification step on our side (which is optional) and go straight to them if interested:


Republished with author's permission from original post.


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