“If I eat a pink cake, the taste of it is pink; the light sugary perfume, the oiliness of the butter cream are the pink. Thus I eat the pink as I see the sugary.”
–(Jean-Paul Sartre, “The Hole,” in Existentialism and Human Emotions (New York: Carol Publishing Group, 1993), 89)
What do successful brands and innovative products/services have in common?
Hint: The solution comes via Sartre’s thoughts.
Answer: Consistency.
Think of it…
What would you do if you bit into an elegantly frosted, pink cake and it tasted of garlic?
How consistent is the message that comes from the experience of your company, service or product?
Do the textures, shapes, smells, sounds, flavors, and colors harmonize in creating the emotional experience that you want?
If your product is pink, does it taste pink?
