What makes an impressive call-to-action button?


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As the name suggests, call to action is a term used in web designing that seeks an action from the user. So in order to compel the user perform a certain action you have to add an effective call to action button on your website. Despite of its great importance and impact in shaping the perception of a visitor, call to action buttons is often neglected by designers.

Call to action buttons varies from website to website and can be used in variety of ways. They are commonly used for buying anything, trying something new, signing up, adding product to shopping cart, or requesting any information. So what type of call to action button you need, it depends solely upon your goal and target audience. A web page may have multiple calls for action.

If you want to utilize this web design feature in the best possible way, or grab visitor’s attention to click them then plan well before designing your web interface and take care of the following points because they makes an effective call to action button.

Your button should be punchy, to the point and straight forward, a user should not take time in understanding about what is written, so use less but simple words.

Font size and Color
Font size and color are two most important factors in determining a useful call-to-action button. Select a normal size according to the needs and design of your webpage because a small button can be neglected and a whopping one can divert the attention from the rest of web page.

Color plays another significant role; select colors that highlight the button from background, but play smartly. If your button size is smaller then use sharper and contrasting colors that make your button prominent without ruining the aesthetics of website.

Let your visitor know the basic task in a glance. Maintain a factor of urgency in call to action button to entice the user perform your desired job quickly. Taking a lot of time and thinking may let the user change his perception.

Additional information
Your visitor is your gem so never try to deceive him. Try to be simple but give all the additional information that is important for user, like file size if your call to action button is designed for trial.

Icons and symbols
You might have heard, picture speaks louder than words so try to add innovative icons and symbols that are suitable for your button. It will help visitor understand quickly but make sure symbols are not confusing, they have clear cut meaning.

Every good call-to-action button becomes useless if it is located at the wrong place. Your button should be positioned at the place where it seeks more attention.

So, these were just few of the many points that can make your ordinary call to action button, an effective one. Apply them now, hope they will work for you.

Zain Abbas Devraj
Zain Devraj is the professional SEO Strategist and contributor of MISSION14 LTD, UK. Also working as SEO Director at Innovative Digital in Oman. He loves to write what he think and express in his daily life and digital interest.


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