What it takes to Simplify

0
38

Share on LinkedIn

Irene Etzkorn, my guest on the Business901 podcast, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity describing these practices.Irene Etzkorn

From the book: In Simple, the culmination of their work together, Etzkorn and Siegel show how having empathy, striving for clarity, and distilling the message can reduce the distance between company and customer, hospital and patient, government and citizen—and in so doing increase a company’s bottom line. Examining the best and worst practices of an array of organizations big and small, they recast simplicity as a mindset, a design aesthetic, and a writing technique.

A written excerpt from the podcast is available at The Competitive Advantage of Simplification.

Download Podcast: Click and choose options: Download this episode

or go to the Business901 iTunes Store.

Mobile Version

Android APP

About Siegel+Gale: (www.siegelgale.com) Simplicity is the centerpiece of the strategies they develop that reveal the unique truths of an organization, the engaging stories they create that connect brands with their audiences and the meaningful experiences they deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here