What iPads Did To My Family – reblog

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I don’t think I’ll be buying any more desktops going forward.  I don’t think I’ll even be buying any more laptops going forward. 

They’ve all been largely obsoleted (at least at my home) by a sleek $499 device that doesn’t really have any right to be called a “computer” in the traditional sense. 

Sure, there’s a handful of tasks that I still would prefer a real computer, but — amazingly — that list has now shrunk dramatically.  In less than a week.

The members of my family immediately gravitated to the new shiny thing — no prompting, no encouragement, no migration, etc.  They are drawn to it like a moth to flame.

I now have this strange love/hate relationship with Apple.  And I think it won’t be long before I’m forced to make another trip back to the Apple store.

via chucksblog.emc.com

Apple’s love/hate relationships are intriguing because they don’t seem to really care yet it is such a common discussion point among people. Great post by Chuck Hollis.

Republished with author's permission from original post.

Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems. The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.

3 COMMENTS

  1. Great post.

    A lot of people that dislike the iPad have never tried one. This device cannot be appreciated by looking at a list of features (or lack thereof). I has to be experienced.

    Apple is one of few companies that understand the unspoken needs of their customers. By unspoken needs, I not only include the features people need but also how people want to experience all features.

    I love my iPod Touch and my iMac and I have been postponing buying an iPad. Your post might just make me buy it now!

    Regards

  2. Pierre, thanks, it’s fascinating how many execs around me I see buying the iPad, while the techie forums are still full of “why the iPad won’t be a success”!! I have an irrational urge to not buy one until the next release, I wonder if I will hold out?

    Re your comment on Apple I was intrigued that when I downloaded and tried iOS4 that there are no instructions for finding out how to use “folders” for instance. I searched a couple of places just to confirm that is was correct that this “feature” was real – but they didn’t way how to use it. Apple’s idea seems to be to just accept that you will somehow naturally “discover” how it works, which I did.

    Walter Adamson @g2m
    Certified Social Media Consultant
    http://NewLeaseG2M.com
    Melbourne, Australia
    My social spaces and places: http://xeesm.com/walter

  3. I am trying to hold out until next version but I don’t think I will succeed. Yes the next version might have a front facing camera and the retina display but for all pratical purposes, the current one provides a great experience in and of itself. Yes a few features will be added but I doubt the experience it already offers will be improved significantly.

    I agree that Apple’s interfaces could be more discoverable. They are designing for the intermediate users. On the positive side, once you are shown how to do a “hidden” feature, they are for the most part intuitive enough that they are easy to remember.

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