What iPads Did To My Family – reblog


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I don’t think I’ll be buying any more desktops going forward.  I don’t think I’ll even be buying any more laptops going forward. 

They’ve all been largely obsoleted (at least at my home) by a sleek $499 device that doesn’t really have any right to be called a “computer” in the traditional sense. 

Sure, there’s a handful of tasks that I still would prefer a real computer, but — amazingly — that list has now shrunk dramatically.  In less than a week.

The members of my family immediately gravitated to the new shiny thing — no prompting, no encouragement, no migration, etc.  They are drawn to it like a moth to flame.

I now have this strange love/hate relationship with Apple.  And I think it won’t be long before I’m forced to make another trip back to the Apple store.

via chucksblog.emc.com

Apple’s love/hate relationships are intriguing because they don’t seem to really care yet it is such a common discussion point among people. Great post by Chuck Hollis.

Republished with author's permission from original post.

Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems. The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.


  1. Great post.

    A lot of people that dislike the iPad have never tried one. This device cannot be appreciated by looking at a list of features (or lack thereof). I has to be experienced.

    Apple is one of few companies that understand the unspoken needs of their customers. By unspoken needs, I not only include the features people need but also how people want to experience all features.

    I love my iPod Touch and my iMac and I have been postponing buying an iPad. Your post might just make me buy it now!


  2. Pierre, thanks, it’s fascinating how many execs around me I see buying the iPad, while the techie forums are still full of “why the iPad won’t be a success”!! I have an irrational urge to not buy one until the next release, I wonder if I will hold out?

    Re your comment on Apple I was intrigued that when I downloaded and tried iOS4 that there are no instructions for finding out how to use “folders” for instance. I searched a couple of places just to confirm that is was correct that this “feature” was real – but they didn’t way how to use it. Apple’s idea seems to be to just accept that you will somehow naturally “discover” how it works, which I did.

    Walter Adamson @g2m
    Certified Social Media Consultant
    Melbourne, Australia
    My social spaces and places: http://xeesm.com/walter

  3. I am trying to hold out until next version but I don’t think I will succeed. Yes the next version might have a front facing camera and the retina display but for all pratical purposes, the current one provides a great experience in and of itself. Yes a few features will be added but I doubt the experience it already offers will be improved significantly.

    I agree that Apple’s interfaces could be more discoverable. They are designing for the intermediate users. On the positive side, once you are shown how to do a “hidden” feature, they are for the most part intuitive enough that they are easy to remember.


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