What if your customers were in charge?


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What would happen to your business if your customers were in charge? If they could take over and run the business?

What would they change about the product itself? How would they change the sales process? The onboarding process? Billing, support, the entire experience?

Of course, this isn’t a theoretical exercise at all. Your customers are in charge. They may not make the decisions internally, but if they don’t like what you’re doing they’ll leave.

If you don’t know explicitly what your customers would do, now would be a great time to start asking. And if you do know, and it’s different from what you’re currently doing, why is that? And what are you going to do about it?

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


  1. Sometimes the way businesses are run, I think they forget who’s in charge. You can have a great product/service but if you aren’t paying attention to what the customer wants, you may have no revenue.
    Thanks for a great post! Miriam


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