When was the last time you re-evaluated your value offering?
When did you last sit down expressly to think about the value you offer to both your customers and your employees?
What does your organization offer that sets you apart from your competition? And remember competition is not just others who offer the same service — but others who compete for the same dollars.
Value is the real heart of why people buy from you. And regardless of the economy, if you have a real and compelling value proposition, they will continue to buy. That’s why some companies continue to do thrive and grow — regardless of the economy.
A good example of this is restaurants. When restaurant spending declines by 20%, it doesn’t mean that everyone’s business declines by 20%. It means 20% (or more) of restaurants disappear and the balance keep or grow their business because they have a better value offering. When people make choices, they choose the organizations that offer the best value.
Spend some time with your employees. Ask you customers. List all the things they place value on, then list them in priority.
Lastly, figure out what you can do better than your competition — and then take it to the next level. Be outstanding!
My Perspective: Deliver real value every day — be outstanding in ways that are relevant to you employees and customers. And regardless of the economy – your business with thrive.
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Bill is recognized as the Performance Excelerator™ because of his uncanny ability to create profound change and deliver extraordinary results with the most demanding organizations.
He works with senior leaders to inspire and develop high-performance teams that deliver exceptional customer service, higher productivity and improved profits.
For additional information please visit www.billhogg.ca or email: bill [at] billhogg [dot] ca
