What will it cost you to do nothing?

It often feels easier to make no decision than a difficult decision.  To maintain the status quo vs. shake something up.  To stay the same vs. make any kind of change.

It’s easy to pretend doing nothing is the safer path.  The easier path.  The less expensive path.  The least risky path.

But oftentimes, doing nothing is far more costly than making a change.

Understanding and quantifying the cost of doing something different isn’t easy.  What you understand is what you know now, what you’re doing now.  The cost of change is still unknown, which certainly feels more risky.

But what if staying the same is more risky? What if it’s actually more expensive to keep doing what you’re doing today?

What if staying the same costs you far more than trying something new?