What is Your Best Price?


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I hate having to ask this question.

This recently came up when I got a bill for my subscription to the Chicago Tribune for $129.87. This was 400% more than my last quarterly bill. When I called to complain, they said that the cost of printing of the paper had gone up? I then said by 400%? The conversation continued…

Chicago Tribune Customer Service (CS): Okay, I can get you a better price of $92.50.

Me: That is still 300% more than last time.

CS: Well the best I can do is $65.

Me: Listen, I have been a customer for 13 years and this seems very high to me.

CS: What about $42.75?

Me: Ok, that’s only an 18% increase.

CS: Do you want to pay by Mastercard or Visa?

This was a totally unsatisfactory conversation. Why not give me a competitive price to start? Why do I need to do all this negotiating? Why say this is your best price and then go lower?

This reduces the trust I have with the Tribune and does not make me a satisfied customer after 13 years.

What do you think?

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


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