What Is MVP and Why Your Company Needs It?


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Let’s say, you are building a gaming app. You and your team are working round the clock. You analyzed your market prior to the developing phase. You believe your game will be revolutionary for its fresh concept and mind-boggling graphics. Yet every now and then you get knocked by negative thoughts.

It is but natural to be accompanied by such thoughts. Unfortunately, you cannot permanently shrug them off. But you can always clinch your app by keeping a tab on your current performance.

You may have read a few blog posts and listened to some podcasts on consumer psychology. But did you know it is equally important to get actual users’ feedback during the building phase? I understand you may fear your idea of getting stolen or it failing to impress users.

But you need to put these thoughts on hold. There are ways you can protect your app from being a victim of duplication. Apply patent rights on it for starters.

So What is Minimum Viable Product?

In a layman’s term, it is a skeleton of your design with sufficient features for users. MVP reduces your app’s chance of failing by letting you test your product in the real market conditions. MVP is developed with an aim to scoop maximum gains out of minimum cash. It can be introduced in various forms such as landing page, demo videos, and many others.

For a minimum viable product, you need to only keep essential features that will enable users to use it. But it does not mean you will snatch away its USP. You don’t have to worry extensively on it being eye-pleasing. Remember this is a pivotal point of your product development so very carefully you need to decide what features you will install in your MVP.

If you are unable to decide upon the USP of your app, ask this question.

What should the users open the app for? Is it to gain knowledge or order something. It can be anything.

Read more: The Updated Way To Build An MVP App For Your Startup

This brings me to my next point –

Why Is An MVP Important?

Everyone loves screening. Directors want movie screening, tech guys want scientific screening.

Screening can help you acknowledge what is being appreciated. A minimum viable product can be your app’s screening. Wouldn’t that delight your users?

I have noticed entrepreneurs becoming oblivious to this obvious step, leading to probable failure. Skipping MVP is like prancing around the tiger. You know tiger will munch on a good lot of flesh.

So, if you don’t want to be prey, do not call the attacker.

Why your company needs an MVP?

Through MVP you can guarantee your app’s successful launch. Thus saving your resources from spending on unnecessary features.

You will get a reality check. Meaning you will be able to assess if your overall concept is as fresh and impressive as you think.

Through the feedback report, you will know which features deserve a spot in the end product.

With MVP, you can establish a client base prior to your app launch. Exciting, right?

You will be able to attract investors at an early stage

If you are a wise entrepreneur, you probably have developed minimum viable product for your end product. But it is not working. All your efforts in developing MVP has gone in vain. No, there is no luck involved.


Now that you have got your facts, do not waste time and act upon the tips you have got here. If built-well, an MVP can aid you to achieve better business. But only building your MVP is not your goal, you need to keep a tab on what goes after the launch of your MVP. You need to have an out and out approach towards your app launch.

Steve Jobs once said “It does not make sense to hire smart people and tell them what to do; We hire smart people so they can tell us what to do”

You have too much on your plate, you need to empty it out. Do not try being jacks of all and master of none. Now building an app requires extensive knowledge, You would want a developer whose experience can be utilized to make your app more efficient. As they can direct you better on optimizing your app to the audience’s suiting.

Swarnendu De
Swarnendu De is the Co-founder of Innofied, an Award Winning Apps & Game Development company. He manages the Technical & Business Development Operations at Innofied. With over 10 years of industry experience, Swarnendu has also authored Backbone.js Patterns and Best Practices, published by Packt Publishing, UK. He regularly writes at his company blogs, LinkedIn and other popular platforms.


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