Many of us hear the word Email Marketing and the first word that comes to mind is SPAM, which we receive and click to Trash or label as Junk in our Email Inbox. However SPAM mail is not Email Marketing, this is a wrong common misconception.
Email Marketing is one of the most Direct Marketing methods of Internet Marketing, where a Commercial message is sent out to a selected email marketing list of People. This selected list of people are either current clients of the product/service or are potential consumers that have actively given their permission to receive emails from this company because they want to receive emails on a topic they are interested on or get product updates or Specials/Sales etc.
This is the only way to do Email Marketing, the way that is legal, by getting customers to Opt In Email lists to receive your Email Message and practice Permission Email Marketing. When Email Lists are Bought and people on the Database list’s details have not given their Permission to be marketed to via Email it is Considered as Spam and this is not best practices!
Email Marketing is meant to Build Trust and Loyalty, building relationships with current customers or potential customers to build Brand Awareness for the Company. It is meant to encourage and remind current customers of your business’s Services and Products or to create repeat sales, cross-sales and up sales with email campaigns.
Direct Email Marketing is immediate and speaks to an audience that is targeted based on segmented factors, whether they live in a certain geographical area, are a certain gender or age or have a specific interests, this creates a very personalized marketing method, where you are able to speak to consumers directly and engage them more effectively. It is also scheduled at the right time (when they need it and are most likely to buy), to the correct people (based on interests and demographics of the audience) and is the most efficient way to keep in contact with clients while promoting your business.
Email Marketing is green and environmentally friendly compared to traditional postal marketing and helps us all do our bit in saving the Amazon Forests by being paperless! It is also extremely cost-effective when compared to traditional Marketing and Advertising or even other Internet Marketing. It is easy to Reach target markets without needing to wait for costly printing, radio recordings or tv commercial filming.
With Email Marketing Segmentation you can maintain a very defined target market for better conversions. You can segment users based on several factors including the amount of time you have been marketing to certain email addresses and create loyalty campaigns; customer’s interests (their likes and dislikes) by requesting surveys. This makes it easier to send very tailored messages that convert to sales much better.
You can also create an Email marketing onboarding campaign so that you can start out by send by sending Welcome email campaign messages when people first Opt In & start using your product/service or sign up to receive Email Campaigns from you.
Information you can include to make your email campaigns more effective is new announcements on products or services, a newsletter on your company, products, services, news coupons, specials, discounts or sales for future purchasing and loyalty campaigns. You can also add Social Widgets to Email Campaigns so that your email campaign can become shared virally around the world.
One of the best features of email marketing is unlike traditional marketing, you can measure your success with Email Marketing Analytics which can show you your open rates, bounce rates, content interaction, click to open rates and their overall success.
Now that you understand what Email Marketing is, its time to get started and Create Targeted Email Marketing,
Also Download our Whitepaper series : Demystifying the Inbox here to understand more out why Email is still the Ultimate Digital Communication Channel.
