Laura interviewed Donald Greco, Executive Director, Customer Interaction Practice – North America at Unify, about outbound call campaign types and how to stay within the “letter of the law.”
Don shared great ideas that will cause your customers to “think about” how happy they were that you called them. These calls should no longer be “the annoying ones during our dinnertime.”
His “think abouts” were totally on-target and should be on your “to do” list on how to proactively contact your customers via “live” agent, agentless, email and SMS. Do keep in mind that knowing your customers and who your prospects are will make all the difference in the world.
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