After spending so much time with a mobile app development company to develop your mobile app, you hope to see the results of all the work done as the app is officially launched on either Google Play Store or even Apple App Store.
With all that research done, you can confidently tell who your target audience will be and so far you have to be able to develop a unique onboarding experience. Your app has been tested and then you are finally hit with the question. What comes next?
People develop apps that will create a demand so that it would attract a lot of people to download it. A lot of people make a common mistake thinking that mobile advertising alone is enough to drive demand for an app but there many ways to create demand for a mobile app.
Many people today are on social media keeping up with trends and lifestyles. Social media has played an important role in content marketing today. You can draw attention to your mobile app by taking advantage of the benefits of social media. The advantage of using social media to promote your mobile app is that it cheap and accessible to a large audience. With social media, you would reach out to almost everybody around the world without spending so much.
Before discussing how to maximize your mobile app using social media, below are some the things to consider to get people to demand your mobile app:
1. Content
If you want to make your brand visible it is important that you get good content. It is good to create a good content that will engage your audience. When you are considering promoting a mobile app, writing posts that will catch people’s interest in what your mobile app offers will help drive demand for your mobile app. For example, if you have a food app, you can have topics relating to recipes.
2 Creativity:
Another way to drive people to download your mobile app is by adopting creative strategies like making nice videos to show the value of your app to people. You can post videos on YouTube, Facebook, Twitter and other social media platforms to draw people’s attention to your mobile app. When your video goes viral on this platforms, it can get millions of views in a day.
Creative ideas should be something simple and funny. It should be something that will make people excited about what is in the app so that they would want to download it. The secret to making a video viral is by making it as simple as possible. It should wow people and give them a desire to share with their other contacts. In a short while, the mobile app will be connected from one contact to the next and so on.
3. Word of Mouth
Another way in which to get your mobile app in demand is by getting people to spread the word of your app. Most people prefer to learn about mobile apps through friends who have tried the app. It is also as effective when you get reviews from YouTube channels like the Daily App Show and other sites that offer top reviews. This will increase your brand visibility.
Asides from Facebook, there are other social media platforms that one can market their mobile apps. A mobile app development company will usually advise you to use more than one platform.
Google+
Google + has gained ground and is one of the powerful platforms where you can promote your mobile app. This platform gets a lot of benefit from being a part of Google as your app will easily show up in organic search results.
You can use hashtags on Google + as it works effectively like on Twitter and Instagram. You can use the hashtags to get the full effect of SEO (search engine optimization).
Another great social media platform is Twitter. With Twitter, you can reach millions of followers my mentioning them in tweets. It requires some work and you have a character limit for messages you send. If people are wowed by what they see, they can easily re-tweet your comments to drive more downloads. Twitter recently released a new feature that people to make use of content marketing along with Twitter Cards to improve app visibility.
Facebook has over hundreds of millions of subscribers all over the world. It is the largest social media platform where you can reach a larger audience. When you have a page for your app on Facebook, it gives you a presence that will help attract feedback from people who make use of your app. Having a Facebook page for your app gives it credibility and attract people to download your app. You can also post interesting content that relates to your app and encourages people to share the app. Initially, the Facebook page may not have many followers but you can encourage people to follow you by following others and getting them to follow you back. Engage in conversations that will be valuable to users. This will make people respect your page and want to follow your Facebook page.
This is a way for you to utilize visuals for your social marketing. Instagram has over 75 million subscribers and it is a great place to bring your brand out to the world. You can post videos on Instagram, share pictures and you won’t need to talk about the product. Instagram can give your app visibility. You can utilize Instagram by giving incentives to people for sharing your app like the way big companies like Dropbox before it became the 4 billion dollar company. Hashtags work so well on Instagram and are very useful to give your app visibility. You can also promote your app on Instagram by showing appreciation to followers. For instance, you can give rewards for followers to share photos on your platform and website on their own platforms. Also, you can show appreciation to followers for mentioning your app and sharing with their friends.
