Walkbase announces ten-fold growth in past 12 months with 100M shoppers analysed


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Helsinki – February 29th, 2016Walkbase, the provider of in-store analytics for airports and retail stores, today announced that it has continued its record breaking growth in 2015, analysing the in-store habits of over 100 million shoppers to date, compared to 50 million shoppers the year before. The company also saw the value of its customer contract base grow ten-fold with its platform now servicing 30 major retailers in UK and Europe.

With the increase in customers and contract value, Walkbase now has its technology installed in more than 500 stores and airports.

As part of this successful year, Walkbase hosted its UK launch event in September 2015, where it announced its Augmented Advertising solution with their close partner, Samsung. The Walkbase technology together with Samsung’s digital in-store helps retailers, particularly supermarkets and shopping centres, monetise in-store advertising and sell it to retail brands. The platform anonymously analyses customer behaviour through Wi-Fi signals from customer smartphones and combines this to other data such as door counters and point-of-sale. Insights including the paths customers take, what they look at and when they arrive form the basis of behaviour-based shopper profiles.

“Last year was another hugely successful year for us, and saw the company achieve record-breaking sales and customer traction,” said CEO and Co-Founder of Walkbase, Tuomas Wuoti. “We have seen in-store analytics grow into a category in its own right and as a result more retailers than ever before are taking advantage of it. Wi-Fi is the technology to use for anonymous in-store analytics that can help improve sales and optimise the customer experiences, and also to better manage assets and employees in-store.

“We have a dream”, continues Wuoti. “It’s the ultimate in-store customer experience. Brick-and-mortar retail has so many things that cannot be reproduced online — be it the human aspect, personal service, touch and feel, the wow effect, or the immediacy. Yet, we as consumers seem to have forgotten some of these factors as we’ve got so excited about ordering products online. We at Walkbase are committed to equip and enable brick-and-mortar retail to embrace its unique touch to the shopping experience.

About Walkbase

Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customer behaviour so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and helps optimise the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and people counting technologies, using both its own and existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).


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